My Market Project Proposal

Prepared by: Group Gracious

Group Member:
Khoo Yee Han
  Seah Guan Lian
Tnee Yong Se
 Wong See Mei
 Introduction

• My Market is a well-known supermarket retail chain in Malaysia

operated by Perdana Nasional Temenggung (PNT) Sdn. Bhd. 

• My Market boasts over 10 million customers annually, making it the

second most preferable supermarket brand in Malaysia.

• The supermarket chain offers its customers an extensive list of local

fresh products and daily essentials at low prices.
• My Market continues to generate revenue at a promising rate and
this has led to a decision made by the Chief Executive Officer of
PNT Sdn. Bhd., Datuk Sharifah Salahudin, to bring My Market on
the international stage beginning in 2023.

• The first country chosen for this endeavor is South Korea. 

• My Market is eyeing signing a partnership agreement with HM

Korea Group, an established private South Korean transportation
company that specializes in providing private jet services.
 Objectives
• Propose an idea to cooperate with a South Korean
Youtuber

• Seek approval to carry out the project in July

2022.

• Seek financial assistance to conduct the proposal.

 Option and benefits

Why My Market should cooperate with

a South Korean Youtuber like SIO
who produces ASMR videos and To raise the reputation of My Market in
has over five hundred million South Korea. 
subscribers?
  To solve the problem for the first time My
Market is been brought on the international
stage. 

Why My Market should  My Market does not have visibility and

raise its reputation in supporters in South Korea. 
South Korea? 
 My Market’s low reputation will bring a negative
effect on the sales volume.
 The Youtuber records a video about the process
by which he buys Malaysian specialties and
How the cooperation seasonings and uses them to cook Malaysia’s
is going on? local food and then enjoy them.
Benefits that will be gained by My Market
through the cooperation with the South Korean Youtuber:

The audiences of the South Korean Youtuber will know the existence of
My Market in the airport 

They will know what they can buy in My Market

They will know how tasty the Malaysian local food cooked with
ingredients bought from My Market

They will believe the quality of the product of My Market due to the
influence of the South Korean Youtuber
 Benefits that will be gained by the South Korean
Youtuber through the cooperation with My Market:

The South Korean Youtuber will earn revenues

The number of Malaysian subscribers of his channel will increase

because he will create video content about Malaysian local food

His video content will become more creative because his video content
usually includes South Korean local food and fast food only so the
appearance of Malaysian local food in his video content is very fresh and
surprising for his audiences

He may obtain a long-term cooperation contract from My Market if the

cooperation really can raise the reputation of My Market in South Korea
 Cost
Tasks Estimated cost (in RM)

Cooperate with a South 220000 per video

Korean Youtuber
Advertise My Market on 5000 per post
social media
 Schedule
Tasks Start date Finish date
Cooperate with a South 23/7/2022 23/7/2023
Korean Youtuber
Advertise My Market on 2/8/2022 2/12/2022
social media
 Summary
• Monthly progress meetings will be conducted during
the first weeks of the months in which the project is
being executed. The meetings should be attended by
the Heads of departments with the My Market’s Board
of Directors.
• The Head of the Department will submit a progress
report to the CEO by the end of each month.