Types of Buying Decision Behavior

1. Complex Buying Behavior

•consumers buying behavior in situations characterized by
high consumer involvement in a purchase and significant
perceived differences among brands
•when products is expensive, risky, purchased infrequently,
and highly self-expressive
•The consumer has much to learn about the product.
2. Dissonance-reducing buying
behavior
Consumer buying behavior in situations characterized by
low-consumer involvement and few significantly perceived
brand differences.
After purchase, consumers may experience post purchase
dissonance (after-sales discomfort) when they notice certain
disadvantages of the purchase or hear favorable things
about the brand not purchase.
3. Habitual Buying Behavior
 consumer buying behavior in situations characterized by
low-consumer involvement and few significantly perceived
brand preference.
Consumer behavior does not passthrough the usual belief-
attitude-behavior sequence.
4. Variety-seeking buying behavior
 consumer buying behavior in situations characterized by
low consumer involvement but significant perceived brand
differences
Consumers often do a lot of brand switching
QUESTIONS?
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 Individual Activity
1. Name and describe the types of consumer buying
behavior. Which one would most likely be involved in the
purchase of a mobile phone?
2. Explain the stages of the consumer buyer decision
process and describe how you or your family went through
this process to make a recent purchase.