EXECUTING MARKETING

PLANS [MKT504]

GROUP MEMBERS
BYSTANDER INTERVENTION
ON DATING VIOLENCE Heena Arora 2110120882

Gauri Sharma 2110121023

MBA
B AT C H 2 0 2 1 - 2 3 Mahak Singhal 2110121140
Q U A RT E R I I I
Karnika Dubey 2110121026
SUBMITTED TO:
P R O F. PA R O M I TA G O S WA M I 2110121211
Sanchit Saxena

Arpita Gupta 2110120007

 INTRODUCTION
LITERATURE
REVIEW
GAPS
Agenda OBJECTIVE
METHODOLOGY
REFERENCES
 INTRODUCTION
Dating Violence
A pattern of assaultive and controlling actions used by
Problem
one person against another in order to achieve or retain
power and control in a relationship is known as dating • The project will address the problem of dating violence which
violence. students might face while they are in long-term dating.

• The goal of the project is to learn about the perspectives of

bystanders. With this, our scope is limited to the SNU Premises
Long term relationship
A long-term relationship is dating, living together, or
having a partner or something serious.

Bystander Why is it a problem?

Being an active bystander means doing something to
stop dating abuse. Whether or not bystanders know the
people involved, they have the power to stop abuse that
is happening, intervene before abuse happens, or get
help for the person being abused.
Dating violence have remained unrecognized and the abuse has
been ignored by the society. Bystanders do not even try to help
the person who is facing violence because they don’t want to get
involved in the legal matters.
 INTRODUCTION (CONT..)
Why it is an interesting problem?
• Being an engaged bystander entails taking action to prevent dating abuse.

• Dating violence has only recently been identified as a significant public health issue, and there is
lack of awareness about this topic, the complexities of this phenomenon are still being unraveled.

How will we do it ?
Project method: We will do Random Sampling and roll out a questionnaire and will also do Focus
group discussions.
Project Aim: To know the bystander perception and behaviour in dating voilence of a lomg term
relationship

Project Outcome: This project need and result is to get a proper way to intervene as a bystander and
to make them understand who are in long term relationship voilence
 LITERATURE REVIEW
Estimates suggest that between 10% and 25% of adolescents have experienced some of the physical
violence within dating relationships.(Storer et al., 2015)

One in four college-women experiences sexual violence on campus (Storer et al., 2015)

A study shows that Date SMART program was effective at reducing sexual DV involvement among
girls who had previously been exposed to physical DV themselves. The Date SMART group was
effective as reducing sexual Dating violence involvement across the 9 months follow-up period. Both
groups evidenced clinically meaningful reductions in physical, emotional, and digital DV involvement,
total time in dating relationships, as well as reductions in depression.(Rizzo et al., 2018).
 LITERATURE REVIEW (CONT..)
A community-implemented program called Youth Relationship Project, which targets youth who had
previous exposure to child maltreatment, found significant reductions in teen DV perpetration (Wolfe,
et al., 2003)

Safe Dates to reduce psychological and physical DV perpetration and physical DV victimization
(Foshee et al., 2005).

The “Be More Than A Bystander” Campaign is a proactive one, which seeks to create a culture in our
society that intervenes on abusive attitudes and behavior directed towards women in their earliest
stages before they have had the chance to escalate along the continuum of violence (no date)
 LITERATURE REVIEW (CONT..)
THE “RED FLAG” CAMPAIGN
This campaign, focuses on a "bystander
intervention" technique, urges friends and other
campus community members to "speak something"
when they notice warning indicators ("red flags") of
dating violence in a friend's relationship.

The Virginia Sexual and Domestic Violence Action

Alliance launched this program, which was created by
college students, college officials, and community
victim
(The red flag campaign the red flag campaign-
overview, no date)
GAPS
Bystander approaches are only effective when trained
bystanders are present to intervene

Sometimes they have no idea what to do or whom to contact

confidentially

Bystanders do not even try to help the person facing violence

The only problem is that not everyone is aware of these socially tolerable limits, and not
everyone will become aware until the awareness is raised.
 Objectives
To address the gap we have following objectives

To identify the bystanders behvaiour in different problems

related to dating voilence

• To train bystanders through programs which we can

arrange to educate them with the help of college

• Teach students to intervene by using the 3D’s:

Direct Delegate Distract

• It can provide strategies that can help someone in a
potentially harmful situation and act accordingly, and
not be a bystander
 Methodology
To achieve objevtive 1 To achieve objevtive 2
• Sample design: Questionnaire Survey • Sample design: Focused group Discusiion
• Sample size:100 • Sample size: 10-20 Students each group

• The survey will be sent out via SNU email to all students on
• We will create atleast 7 to 10 groups
campus.
• We'll have a focused group discussion with the help of a
• The participants' approval will be taken prior to the form
moderator guide.
process, and the mode of the questionnaire will be Google
• Here, we'll show them how a bystander intervention
form.
could be beneficial in certain way.
• Demographic data will also be collected in order to examine
and analyse the behaviour of bysranders based on their age
or gender.

Questionnaire link Moderator guide link

References
Endingviolence.Org, (No date) https://endingviolence.org/prevention-programs/be-more-than-a-bystander/. [Accessed 24 Feb. 2022].
01

Google (2022) Google terms of service. Available from https://policies.google.com/terms?hl=en-US [Accessed February 24, 2022].
02

“Google Terms of Service – Privacy & Terms – Google.” Google.Com, https://policies.google.com/terms?hl=en-US [Accessed 24 Feb.
03
2022].

(Rizzo, C. J. et al. (2018) “Project Date SMART: A dating violence (DV) and sexual risk prevention program for adolescent girls with prior DV
04
exposure,” Prevention science: the official journal of the Society for Prevention Research, 19(4), pp. 416–426. doi: 10.1007/s11121-018-0871-z.

05 Storer, H. L., Casey, E. and Herrenkohl, T. (2016) “Efficacy of bystander programs to prevent dating abuse among youth and young adults: A review of
the literature: A review of the literature,” Trauma, violence & abuse, 17(3), pp. 256–269. doi: 10.1177/1524838015584361.

06 The red flag campaign the red flag campaign-overview (no date) The Red Flag Campaign. Available at:
http://www.theredflagcampaign.org/welcome (Accessed: March 7, 2022)