7-Eleven is the world's largest operator, franchisor and licensor of convenience stores, with over 29,700 stores globally. It was founded in 1927 in Dallas, Texas and pioneered the convenience store concept. 7-Eleven uses a franchise business model and focuses on reliable supply chains and strategic store locations to best serve customers' changing needs. Its marketing strategy emphasizes competitive pricing, product variety, and convenience through long opening hours. Store managers are empowered to make inventory decisions based on local customer demand.
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7-Eleven is the world's largest operator, franchisor and licensor of convenience stores, with over 29,700 stores globally. It was founded in 1927 in Dallas, Texas and pioneered the convenience store concept. 7-Eleven uses a franchise business model and focuses on reliable supply chains and strategic store locations to best serve customers' changing needs. Its marketing strategy emphasizes competitive pricing, product variety, and convenience through long opening hours. Store managers are empowered to make inventory decisions based on local customer demand.
7-Eleven is the world's largest operator, franchisor and licensor of convenience stores, with over 29,700 stores globally. It was founded in 1927 in Dallas, Texas and pioneered the convenience store concept. 7-Eleven uses a franchise business model and focuses on reliable supply chains and strategic store locations to best serve customers' changing needs. Its marketing strategy emphasizes competitive pricing, product variety, and convenience through long opening hours. Store managers are empowered to make inventory decisions based on local customer demand.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online from Scribd
7-Eleven is the world's largest operator, franchisor and licensor of convenience stores, with over 29,700 stores globally. It was founded in 1927 in Dallas, Texas and pioneered the convenience store concept. 7-Eleven uses a franchise business model and focuses on reliable supply chains and strategic store locations to best serve customers' changing needs. Its marketing strategy emphasizes competitive pricing, product variety, and convenience through long opening hours. Store managers are empowered to make inventory decisions based on local customer demand.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPTX, PDF, TXT or read online from Scribd
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orderlna process 7Lleven Lakes Lhe opposlLe approach Lo WalMarL SLores ncs muchheralded replenlshmenL supplvchaln model ln whlch producLs are auLomaLlcallv reordered once sLocks fall below a cerLaln level 7L|evens |nstore rocess 5tore ,anagers 1hey oversee store operat|ons expenses and prof|ts organ|zat|on emp|oyees and |nventory backed by ass|stant managers who ensure that the customer env|ronment |s c|ean and fr|end|y day to day Lmp|oyees 1hey are tra|ned to be representat|ves of 7L|even to the eyes of the costumer |n terms of costumer serv|ce and funct|ons to be performed @hev recelve Lhe merchandlse from vendors or from seven eleven's dlsLrlbuLlon cenLer and lmmedlaLelv allocaLe Lhem ln Lhe correspondlna area 9roducLs poslLlon ln shelves are chanaed 3 Llmes a dav because dlfferenL producLs are demanded ln dlfferenL Llmes of Lhe dav Crders for freshfood lLems are aaareaaLed aL 7Lleven headquarLers and LransmlLLed Lo LhlrdparLv commlssarles and bakerles whlch prepare Lhem for 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Crder|ng 5a|es Ana|ys|s Account|ng Cash keports ayro|| etc 1ra|n|ng Vendors Io|nt D|str|but|on ,cLane D|rect 5tore De||very (D5D) Vendors neadquarters ,erchand|s|ng Informat|on 5ystems |e|d Cff|ce Account|ng ,arket Cff|ce ||e transm|ss|ons 5oftware d|str|but|on Informat|on 5ystem (cont|nued) ,a|n 5upporters of 7L|evens Log|st|cs 5ystem Io|nt De||very 5ystem 4 7Lleven wanLed Lo be recoanlzed as Lhe companv who provlded Lhe convenlence of onesLop shopplna vou can flnd all Lhe producLs vou wanL Lo buv ln Lhe sLore 4 lor Lhls purpose 7Lleven !apan had Lo creaLe a svsLem of small loL dellverv and hlah frequencv dellverv AdvanLaaes lt ls posslble to sbotteo tbe Jellvetv Jlstooce ooJ tlme keJoctloo of tbe oombet of Jellvetv voos uellvetv volome to tbe stote pet Jellvetv locteoses ooJ tbe efflclencv of Lhe loadlna capaclLv lmproves ,a|n 5upporters of 7L|evens Log|st|cs 5ystem Io|nt De||very 5ystem (cont|nued) n order Lo keep Lhe LasLe and freshness of foodsLuff aL Lhe hlahesL level an approprlaLe LemperaLure for all foodsLuff musL be malnLalned durlna dellverv ,a|n 5upporters of 7L|evens Log|st|cs 5ystem Dom|nant 5trategy Seven eleven baslcallv focuses Lhelr operaLlon ln cerLaln areas whlch Lhen are crowded wlLh mulLlple sLores @he maln advanLaae of Lhls sLraLeav are keduced Costs because of shorLer dlsLances keduced De||very 1|me keduced advert|s|ng expenses because of less covered area 8etter store management from corporate as lleld Cfflce Manaaers can ao around Lhe sLores more ofLen alvlna ouL cruclal advlce and supporL Lo sLore manaaers Ag|||ty 1 8ealLlme svsLems detect changes ln cosLumer preference and track data on sa|es and consumers aL everv sLore 2 ollaboraLlve re|at|onsh|ps w|th supp||ers 3 ependable loalsLlcs svsLems Adaptab|||ty 1 !olnL lsLrlbuLlon 2 Lxpanslon of Lhe types of veh|c|es from Lrucks Lo moLorcvcles boaLs and hellcopLers A||gnment 1 Lxchanae of lnformaLlon freelv wlLh vendors 2 LqulLable share rlsks cosLs and aalns of lmprovemenL lnlLlaLlves 7L|evens 1r|p|eA 5upp|y Cha|n 5trategy ;u|ck changes |n demand ue Lo 1 Weather flucLuaLlons 2 Act|v|t|es ln Lhe nearbv areas 3 Impu|s|ve behavlor De|ays |n d|str|but|on ue Lo 1 @he spread of stores ln kev locaLlons 2 conLlnuous rep|en|shment requ|rements Cha||enges of V|rtua| Integrat|on Allanlna |nterests of SL wlLh Lhose of 3 rd parLles Source @he LrlpleA Supplv haln P88 Pau L Lee @he sLrenaLh of 7Lleven resldes ln lLs endless efforLs Lo deve|op "|nnovat|ve bus|ness processes" such as conslsLenL producLlon dlsLrlbuLlon and sales svsLems" Leam merchandlslna" and [olnL dellverv" @he |nnovat|on of processes creates d|fferent|at|on from others and bullds up lLs advanLaaeous poslLlon amona lLs compeLlLors 7Lleven lavlshlv |nvests |n the construct|on of the |nfrastructure support|ng "|nnovat|ve bus|ness processes" Lhe lnformaLlon svsLems" whlch help Lo connecL deparLmenLs oraanlcallv and enhance Lhe manaaemenL efflclencv of Lhe whole oraanlzaLlon 7Lleven relavs heavllv on the |nput or formu|at|on of hypothes|s by the store emp|oyees ln order Lo aeL accuraLe lnformaLlon on "demand by |tem" Conc|us|ons 8ackup 5||des 7L|even Compet|tors Compete on LocaLlon Cpenlna hours 9rlce 9roducL assorLmenL 8rand awareness Compete w|th 4 hours convenlence sLores SupermarkeLs chalns SlnalesLores Cas sLaLlon sLores 7L|evens Intens|ve De||very 5ystem Source @he Success of 7Lleven !apan Lxamp|e of the |ntergrated system of product|on d|str|but|on and sa|es Ice Cream Source @he Success of 7Lleven !apan