IIM – RAIPUR

Q &A Taxi
Company
Prep. By :

Shivani Sharma
ChaitanyaKumar dalwadi
Ashwinikumar Vishwakarma
RajeevKumar Sahu
Sanjeev Mangat
Ashish Singh
Q-1A. What do you think , How the Taxi world Respond ?
 With Useages of More Technology:
Uber is utilizing smartphones and GPS. This makes everything so convenient.
 By Improving Feedback:
Uber runs on a supply/demand system. Since drivers really want good feedback to get
more customers in the future , they have to do well. Same with riders.
 By Improving Inconvenient:
Calling Taxi on the phone is pretty inconvenient. Also, telling them where I am and where
I want to go. What if the driver isn’t familiar with the area? What if I don’t know where I
am? Why not use a GPS?
 By improving Unreliability:
So the cab could be late, and I could be waiting forever. What if I need to catch a plane or
go to an interview?
 By imroving clarity:
I have no idea how much it’ll cost me before I go.
Q-1B. How Taxi Company compete through the Plate - -
Form ?

 Implement a strategy for the improvement of taxi benefits :

Create a Best Business strategy and move that strategies on the right path will
automatically lead to a success.
 Buy an Uber type of an Software :
In this competitive world, you must implement more technologies to survive in your
business. Taxi Dispatch Software will help you to control the whole Taxi business in an
affordable way.
 The pricing structure for Taxi's Should be Feasible :
 Market Your Taxi Business
Marketing is one of the best methods to reach your target audience very easily. Promote
your taxi service on many online platforms so that many users will engage your service.
 Expand Your Taxi Business in Larger areas :
You Must properly strategize the business ideas that you are looking to implement in the
taxi business. Perfect strategize will always make a profitable business.
Q-1C. How Taxi Company Compete through the Price ?

 Value-based Pricing Strategy :

Value-based pricing is a means of price-setting wherein a company primarily relies on its customers'
perceived value of the goods or services being sold—also known as customers' willingness to pay—to
determine the price it will charge.
 Competition-based Pricing Strategy :
competitor-based pricing is a pricing strategy in which a company sets the price for its products
after observing the competition.
 Cost-plus Pricing Strategy :
A cost-plus pricing strategy, or markup pricing strategy, is a simple pricing method where a fixed
percentage is added on top of the production cost for one unit of product (unit cost)
 Dynamic pricing Strategy :
Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing is a pricing
strategy in which businesses set flexible prices for products or services based on current market
demands
Q-1D. How Taxi company compete through the Service
Quality ?

independent Dependent
variable Variable

Responsiveness Customer Loyalty

Reliability Positive Reception

Assurance Degree of Association

Empathy
Q-1E. How taxi Company Compete through regulation /
Legislation ?
Q-2. Does uber has implication for value proposition to
passengers as well as the Pricing ?
 Uber has created value for Passengers by offering cheap rides because there are not too many
overheads due to the fact that everything goes through the application and does not go through a
call center, the cars used are personal cars and cutting legal license (medallion) fees.
 Uber makes bold promises in its value proposition. Promises inspire confidence and theirs is:
 “Always On, Always Available.” Uber can deliver on this because they can give their customers
advanced information such as exactly how far away their drivers are and their vehicle number
and name.

 For customers, the greatest value proposition is the convenience of not having to look for a taxi
— the car comes to you. Cars are available 24/7 and their route can be tracked .

 Know your audience

 Define your USP
 Be clear and simple
 Be unique
 Have credibility