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Презентация
Презентация
Презентация
"Junon"fall/winter 1949–50
Designer Christian Dior
Since 1947, with each new collection, Dior has set the general
trends in fashion. After several years in which his collections
followed the lines set by the New Look, in 1954 the designer
turned against his own creations and proposed another style -
the "H Line" or the so-called Flat look - with straight lines,
slightly masculine, and clothes tighter on the body. But whatever
the "monarch of haute couture" proposed, as Dior had been
called, was immediately accepted by women as a must-have
trend. Therefore, the Dior brand continued to grow from year to
year, and the business was worth, in 1953, 17 million dollars, a
significant amount for the time.
He was known to be very superstitious, a quality
which increased with age. Each collection included
a coat named after his place of birth, Granville; in
each show at least one model wore a bunch of his
favourite flower, lily of the valley; and he never
began a couture show without having consulted his
tarot card reader.
Christian Dior died in 1957 after a heart
attack; he was only 52 years old. But his
contribution to the world of fashion
ensured Dior a definitive and privileged
place in the pantheon of the great fashion
designers of the 20th century. Christian
Dior has remained synonymous with
creativity and absolute elegance.