Case study on Marketing Strategy

Presented By: Arkaprabha Roy

Sec: Marketing Operations
Roll No: DM21E29
Pune Institute of Business Management

Presented To: G Praveen Sir and Dr Poorna Sir

 ABOUT THE COMPANY

K P Namboodiri’s: Most
trusted brands from Its first product, K P Namboodiri's is
Kerala, 'Dantadhavana changing with the times,
Founder: Sri Choornam' (Ayurvedic connecting with the
Kolathappally Pothayan Tooth Powder). Today, the younger generation, by
Namboodiri (K P Company has its own spotting their needs and
Namboodiri) manufacturing facilities presenting quality
Year of start: 1925 at across three locations in products that meet their
Vadakkekad village in Kerala and select contract daily needs
Thrissur District manufacturing operations.
 PROBLEM STATEMENT

1. Limited dominance of the brand Across India.

2. Maximum Revenue generated only by one product.
3. Limited sales Man & pickup Van.
4. Limited reach in terms of Marketing & Advertisement.
 Competition coming from other competitors:

No, the brand shouldn’t be sold off right away because of the following reasons:-

1. They can learn a few of the tricks from the competitors on how to expand their product
line as well as develop their promotional & advertisement strategies.

2. They should be spending more on their R&D division on how to improve their product.

3. Critical Analysis of the market based on the requirement of the product as per their
target customer.
 Market expansion plans

1. Advertisements & Digital Marketing.

2. Distribution network.
3. Micro Market Analysis.
4. Improving Online Services.
5. Brand Ambassador.
6. Focus on Young Generation.
SEGMENTATION:
Demographic: STP strategies
25 Years and Above
Psychographic:
Health conscious &
Environmental
conscious people
Geographic: POSITIONING:
Kerala, Tamil Nadu, Adorn your
Karnataka/ States to TARGETING: health with
expand UP, ODISHA, People across herbal products,
Uttarakhand & GOA urban parts of A new nature
Foreign- the country. perspective. Live
USA(1.4%),AFRICA naturally, Live
& EUROPE, from herbal.
which 29.47% UAE
are Indians
Behavioral:
Attitude toward
chemical-free products
 Marketing mix strategies (4 Ps or 7 Ps)

PRODUCTS: PROMOTION:
PRICE:
ORAL CARE, SKIN PLACE: Hoardings, digital,
Premium pricing
&HAIR Retail shops, kirana Commercial,
strategy
Product Expansion- stores, franchise Electronic media.
Price expected-
FOOD & DAIRY stores, etc print media. word of
penetration pricing
products mouth
 Learning Outcome

The 1st thing we learned from this case study was that we should never rely
on one product for revenue.
The 2nd thing that we learned was that they should have taken the initiative of
taking help from the private equity farms.
The 3rd point is that the company should have taken the initiative of
expanding its brands as well as its product lines in other parts of the country.
The final point is that they were not at all effective In terms of their
marketing strategy.