Presentation

On BUSINESS
STRATEGY

Presented by :
• Ajeet Patel Singh

• Abhishek Kr. Sinha

• Pritesh Shrivastava

• Snigdh

• Sanskriti Mehta

• Shashwat
 POLITICAL ASPECT
• Stability of Government impact a lot when it comes to
an educational platform like Byju's
• Potential changes to legislation can lead a good change
in Byju’s for improving its working standards.
• Global influences, Stability is important as of political
aspect.
• Less Political Corruption in necessary &
• Government policy
• Combining these together ;when we talk about
political aspect it is Equally important and is
something which makes Byju’s PESTAL analysis
more logical and impactful in a positive way.
 ECONOMICAL
ASPECT
Byju’s is the India’s largest education
tech company in valuation & turnover

Acquisition of Byju’s is 4billion of

dollars

Byju’s has 10 crore students with 65

laks annual Paid subscribers and
renewal rate of 86% per year
 SOCIOLOGICAL ASPECT
• High population growth and rising proportion of young
population segment are two favorable demographic indicators
for BYJU s The Learning App

• When it specifically targets young consumers with its

products/services.

• BYJU s The Learning App should adapt its marketing

strategies to ensure diversity and inclusion.

• When consumers have more disposable income and are willing

to spend more on goods and services to improve their lifestyle,
it provides exciting growth opportunities to BYJU s The
Learning App ,

• As introducing new products and services to these customers is

easier, and revenue growth chances also remain higher.
TECHNOLOGICAL
ASPECT

Social media Technological

marketing innovations and
development
level

Research and
development on Shortened
technology and product life
impact on cost cycles
structure/value
chain
 ENVIRONMENTAL ASPECT
• Invest in renewable technologies to ensure long-term
sustainability.

• Weather and climatic conditions

• Attitude towards eco-friendly products

• Environmental regulations to avoid resource depletion

 LEGAL ASPECT

Employee
protection laws
Consumer Intellectual
(discrimination
protection laws property laws
and health and
safety)
THANK YOU