HINDUSTA PRESENTED BY :-

N KUNAL KUMAR
KRISH SINHA
UNILEVER DEVANSHU SINGH NEGI
DIKSHA SINGH
KUMAR SAURAV
ANUGYA KUMARI
INTRODUCTION
Hindustan Unilever Limited (HUL) is a 
consumer goods company headquartered in 
Mumbai, India. It is a subsidiary of Unilever, a
British company. Its products include foods,
beverages, cleaning agents, personal care products
, water purifiers and other 
fast-moving consumer goods.
HUL was established in 1931 as Hindustan
Vanaspati Manufacturing Co. and following a
merger of constituent groups in 1956, it was
renamed Hindustan Lever Limited. The company
was renamed in June 2007 as Hindustan Unilever
Limited.
 POLITICAL

ECONOMIC

PESTLE
SOCIAL

TECHNOLOGY

LEGAL

ENVIRONMENTAL
 POLITICAL
 The New Economic Policy brought by Dr. Manmohan Singh
in 1991 assisted HUL's growth.

 Deregulation made mergers and acquisitions possible.

 TOMCO merger in 1993 and Lakmé acquisition in 1998

further strengthened HUL's position in cosmetic industry.

 In 2000 Modern Food Industries Ltd was divested by the

government to HUL.
 ECONOMIC

 Different Economic Segments targeted by low end Products like

Lifebouy as well as higher end like Dove.

 Gives a significant advantage in FMCG market.

 Direct competition from MNCs like P&G and local brands like

Dabur.

 Unaffected by Russo-Ukraine war thanks to domestic

consumption.
 SOCIAL

 Cleanliness, nourishment, upgrade of livelihood, a decrease of ozone-depleting

substances and water impression has been HUL’s focus since the beginning.

 Training and recovery of underprivileged youngsters, care for the dejected and HIV-

positive, and country improvement have also been HUL’s primer areas to focus on

 Lifebuoy Swasthya Chetana is another program that Hindustan Unilever runs.

 Project Shakti
 TECHNOLOGY

 HUL is utilizing the most recent IT innovation

 selling its products online

 Technology has also helped HUL understand customer relations

and apply it in modern trade.

 ENVIRONMENT

 Influence of climate change .

 Focus spending on renewable technologies.

 Level of consumer activism regarding environmental concerns

 Corporate Social Responsibilities culture are hul's resisting present

csr efforts applicable in the new market or does it need to have new

initiative to cater to the prospective market.

 LEGAL
HUL adheres to all state and local laws in every state it operates in for working and
selling.

In Gujarat due to floods and drought, the government put restrictions on the prices of
all goods and services available to provide some relief to people.

HUL could not increase the price of its brands despite of excessive cost of production.

Each brand and location of stores are subject to follow copyright, product safety, laws
regarding the health and safety of employees, and taxes — international and regional
THANK YOU