RETAIL INDUSTRY

Group members
1. Aditya Singh Rawat
2. Aparna Chauhan
3. Kanishk Tiwari
4. Sanjeev Kumar Kushwah
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Http: //www.IKEA.Com

ABOUT THE COMPANY

 In 1943, IKEA was founded by Ingvar Kamprad
 Headquarter Is Present In Delft, Netherlands.
 World’s Largest Furniture Retailer
 The IKEA group has 458 stores in 60 countries.
 In India has only 3 stores(Mumbai, Bangalore, Delhi). 
MISSION
Ikea’s Mission is to offer a wide range of home furnishing items of god design & function, excellent quality and
durability, at prices so low that the majority of people can afford to buy them..
VISION
To create a better everyday life for the many people
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www.zanasyra.com
Http: //www.IKEA.Com/SWOT Analaysis
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www.zanasyra.com
Http: //www.IKEA.Com/Strategy

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Http: //www.IKEA.Com/Strategy
ESTABLISH RETAIL PRICES
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• Perceived
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• Psychological Pricing. TEXT TEXT
• Product.
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Mix Pricing.

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1
text text textMANUFACTURER
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More then 1800 manufacturers in more then 60 countries.
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Build long term relationships.
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IKEAtext texta description of proposed
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•
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circulates
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and encouraged
them to compete for production package.
• Sometimes it ight have different product component from different supplier.

 
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Http: //www.IKEA.Com/Strategy

DETERMINE THE MATERIAL USED

• Done by IKEA engineers
• Focus on Cost efficiency.
• Using Different Types of wood for single wooden product.
• Using High quality materials on furniture surfaces that were visible & most like to customers.

DESIGN PHASE
• Using Internal competition to select a designer.
• Flat packaged boxes to make it easier for consumers to transport the furniture home + save shipping costs.
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www.zanasyra.com
Http: //www.IKEA.Com/SWOT Analaysis

PROMOTION & ADVERTISING STRATEGY:

The promotional and advertising strategy in the Uniq Shoes marketing strategy is as follows:
Uniq shoes uses the traditional method of promoting its products through digital media, print and TV
advertisements. It also endorses lesser known sportsperson to push some of its brand. It does so as to
draw an emotional connect between the customers and the endorsees.
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www.zanasyra.com
Http: //www.IKEA.Com/SWOT Analaysis

OUR5 COMPANY BRAND ANALYSIS

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Parent
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Category: Footwear

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Sector:
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Tagline:
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USP:1 Uniq products are based on innovation and ultimate comfort shoes at attractive prices.
OUR
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Segment: Full
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Income
Target Group: Men, women
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1 Series 2 children
Series 3 from urban, rural upper-middle-lower class.

Positioning: Uniq offers high quality shoe products at affordable price which gives satisfaction &
comfort.
 
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www.zanasyra.com
Http: //www.IKEA.Com/SWOT Analaysis
SWOT ANALYSIS
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SWOT
4.5Analysis of our company. its strengths, weaknesses, opportunities & threats.

Strength:
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 Uniq shoes has made its presence felt in over 2 countries (France and Italy) and it has over 600+ exclusive

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showrooms across the globe.
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It has a distribution network of 70 distributors and more than 200+ multi brand outlets.
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 They have various sub brands like Healers, Gliders, Senorita AHA and Leap 7X and Freedom.
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 Good Advertising.
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 The brand
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strong online presence with good engagement on social media & Ecommerce platforms.
 Uniq sponsors many National Games in India.
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Weakness:
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 Uniq Has though competition & limited market share as compare to others.
 High brand switching means difficult to have loyal customer base.
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Http: //www.Uniq.com

SWOT ANALYSIS

Opportunities:
 The mostly people is looking towards buying footwear as a blend of fashion and
comfort, so now has an increasing market size.
 Global expansion would help in brand building and sales.
 More advertising and branding to tap newer customers.

Threats:
 Footwear market is so competitive, major competition from other brands.
 Constantly changing footwear technology and fashion.
 Government policies and regulations can affect business operations.
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www.zanasyra.com
Http: //www.Uniq.com

OUR COMPETITORS ARE:

Adidas, Reebok, Puma, Bata, Liberty shoes, Nike, Woodland etc in India.
JM Weston, Aubercy, John Lobb, Maison Corthay, Heschung etc in France.
Santoni, Salvatore Ferragamo, Enzo Bonafe, Bontoni, scarosso etc in Italy.

SEGMENTATIONS:
Geographic Segmentation:
 Geographic segmentation divides the market based on nations, states, country, and regions.
Cities etc.
 Regions covered by Uniq: India, France & Italy.
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www.zanasyra.com
Http: //www.Uniq.com

4.5
Demographic
4 Segmentation:
 Variables
3.5 like age, family size, gender, income, generation, social class, occupation, education,
religion
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etc are considered in case of demographic segmentation.
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 Uniq
2.5 demographic bases:
 Age:
2 Kids, young, middle, old age
 Gender:
1.5 Male, Female, transgender
 Income:
1 Buyer can easily afford.
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Occupation: Anyone can buy .
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THANK YOU