ASUS Monitor

Market Analysis
 ASUS Monitor Team
Md. Anisur Rahman Tanin
(BDM)
- Strategic Planning

Sumsul Shalehin Dip (PM)

- Implementation of
Planning
- Team Supervision

Rajeya Mahmood Nishat

Takbir Ahamed Shanto
Faisal Ahamed (Executive) (Executive)
(Executive)
- Backoffice Related Task
 Monitor Market Segmentation
• Home/Office Use Series (Size, Price, I/O Input, Resolution)
• Professional Series (Color accuracy, Service, Performance)
• Gaming Series (Refresh Rate, Response time, Resoltion)
 Total Market Size
Total market size
Total Monitor Market Size
Others LG
7% 6% ASUS
4%
PHILIP SL No Brand Qty
S
3%
Sam 1 LG 1,200
sung
7% 2 ASUS 800
HP
3 PHILIPS 550
32%
4 Samsung 1,500
5 Dell 8,000
6 HP 6,500
7 Others 1,500
Total 20,050

Dell
40%
 Market Size 21.5”
Market Size 21.5" & Above
LG
Monitor 21.5" Market Size
Others
13% 12%
SL No Brand Qty
ASUS
9%
1 LG 900
PHILIPS
2 ASUS 700
3%
Samsung
3 PHILIPS 200
HP 3%
27% 4 Samsung 200
5 Dell 2,500
6 HP 2,000
7 Others 1,000
Total 7,500
Dell
33%
 Market Size 24" & Above

Market Size 24" & Above Market Size 24" & Above
Others
9%
SL No Brand Qty
1 ASUS 300
ASUS
HP
11%
28% 2 MSI 80
3 LG 130
4 Viewsonic 80
5 Dell 250
6 HP 120
7 Others 100
Dell
24%
MSI
8%
  Total 1060

LG
12%
Viewsonic
8%
 Gaming Monitor Market Size

Pure Gaming Monitor

Gaming Monitor Market Size Market Size
Dell
Others
3%
SL No Brand Qty
9%
AORUS 1 ASUS 150
6%

Viewsonic ASUS
2 MSI 80
9% 44%
3 LG 20
4 Viewsonic 30
5 AORUS 20
LG
6% 6 Dell 30
8 Others 10
MSI
  Total 340
24%
 Online Market Share
Online market share

Online Market
Others
9%
Viewsonic
4% ASUS
AOC 26%
4%
SL No Brand Qty
1 ASUS 200
2 Dell 150
3 HP 100
4 LG 200
LG
26%
5 AOC 30
6 Viewsonic 30
Dell
19%
7 Others 70

HP
  Total 780
13%
 Division Wise Market Share
Division Wise Approximate Market Size
SL No Division TAM ASUS DELL HP LG Others Total
1 Dhaka 12500 10% 45% 30% 6% 9% 100%
2 CTG 1500 4% 40% 35% 6% 15% 100%
3 Rangpur 1000 1% 40% 35% 4% 20% 100%
4 Rajshahi 1500 4% 40% 35% 8% 13% 100%
5 Khulna 1200 2% 40% 35% 5% 18% 100%
6 Barisal 500 2% 40% 30% 7% 21% 100%
7 Mymensingh 1000 1% 35% 31% 8% 25% 100%
8 Sylhet 800 4% 40% 25% 7% 24% 100%
  Total 20000 4% 40% 32% 6% 18% 100%
 Some Observation
• One of the key reason for ASUS not having good market share as ASUS has
monitor starting from 21.5”. But 21.5” spec. is not suitable with current market
situation.
• From pandemic period we are not getting enough gaming product as per our
requirement. As a result sell fell down.
• We need to work in different way, like we can recruit employee in several branch
who will work with all ASUS component product, thus our sale will increase.
• Our branch manager are not enthusiastic towards selling all product, we need to
work on that.
• We can increase gaming monitor share, but al the PM should work together.
Thank You