MARKET INTELLIGENCE

SYSTEMS

GROUP N0 8
SAYANDEEP SEN 1523635
SAHIL KISHORE 1523632
GUDE PARIKSHITH 1523613
DEFINITION

•  Market Intelligence system focuses on the systematic collection and

processing of information from all the relevant sources to ascertain the
changing trends in the marketing environment
CORNER STONES
Customer
Understanding

Marketing
Market
Understanding Intelligenc Competitor
Intelligence

e System

Product
Intelligence
THEORITICAL MODEL
• DIKW Model process is used in Market Intelligence systems
COMPANIES OFFERING MIS
COMPANIES USING THE SERVICE
PROCESS

DATA Extract

Analyse INFORMATION

KNOWLEDGE Synthesize

WISDOM
RECENT TRENDS

• Data Visualisation
• Self Service Integration
• Cloud Analytics
• Intelligence Governance
FUTURE

• Cloud storage
• Self service
• Data Visualisation
• Predictive Analysis
COMPONENTS OF MIS

 Sales Force
 Distributers, Retailers and other Intermediaries
 External Networking
 Published Data
 Customer Feedback
ADVANTAGES

 Single Customer View

 Data Enrichment
 Customer Retention
 Increasing Upsell
 Lead Scoring
DISADVANTAGES

 Maintenance
 Complexity
 Setting Up
 Wrong Information