MGNM571

Corporate Strategy &

Entrepreneurship-I

RAJEEV GUPTA

1
LEARNING OBJECTIVES

1 You will be able to define the nature of

strategic Implementation.

2
Strategic Management Process

Environmental Strategy
? ?
Scanning Formulation
Conceptual overview

The Environment - GOAL

Implementation Levers:
“Threats & Opportunities”
 Organization structure
 Systems and processes
 People and rewards

Management’s values & Strategic Leadership:

STRATEGY
attitude toward risk
 Lever and resource
allocation decisions
 Develop support among
stakeholders

Organization’s resources
and capabilities -
“Strengths & Weaknesses” Performance
 Strategic Management Process

Environmental Strategy Strategy Evaluation &

Scanning Formulation Implementation Control

Strategies by themselves do not lead to action, they in a sense, a

statement of Intent.
Strategy Implementation

• It concerns the managerial exercise of putting a freshly chosen

strategy into place.
• Implementation tasks are meant to realise the intent.

• “Making strategy work is more difficult than the task of strategy

making”
• By Lawrence G. Herbiniak

6
Why Strategies Fail

• There are three reasons strategy fails to execute.

• They are:
1. Company initiatives are not aligned with strategy
2. Company processes are not aligned with strategy
3. Employees and stakeholder fail to engage
Characteristics of Strategy Implementation

• Action orientation
• Comprehensive in scope
• Demanding varied skills
• Wide-ranging involvement
• Integrated process

8
9
Barriers to Strategy Implementation

• An inability to manage change

• Poor or vague strategy
• Not having guidelines or a model to guide implementation efforts
• Poor or inadequate information sharing

10
Interrelationship of Formulation & Implementation

11
12
• A generation ago, a “Kodak moment” meant something that was worth saving and
savoring. Today, the term increasingly serves as a corporate bogeyman that warns
executives of the need to stand up and respond when disruptive developments
encroach on their market.

13
THANK YOU

RAJEEV GUPTA

14