MODELS OF

COMMUNICATION
SHANNON-WEAVER MODEL

• Known as the mother of all

communication models
• Depicts communication as a linear or
one-way process
Information
Source Transmitter Receiver Destination
Channel

Message Signal Signal Message

Noise Source
TRANSACTION MODEL
• two-way process with the
inclusion of feedback as one
element
 Noise Noise Noise Noise Noise Noise Noise

Sends (Encodes) Feedback Feedback (Encodes) Sends

Responds Responds and
and
Decodes Message Decodes Receives
Receives
Channel Channel

Noise Noise Noise Noise Noise Noise Noise

SCHRAMM MODEL

• Schramm (1954) modified the

Shannon-Weaver Model.
• It has feedback
Sender Encoder Signal Decoder Receiver

Noise

Feedback