Professional Documents
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Target
Target
Target
02 Problem
03 Recommendation
04 Implementation
05 Financials
01
Background
Established in 1902
Founded as Dayton Dry
Goods in Minneapolis,
Minnesota.
As of 2021
Target has 1,914 locations
nationwide with at least one
Target in each state.
Ulta
Disne
Beaut
y
Starbucks y
Est. 1999
1,097 Target
Stores
13%
Small business owners believe their
biggest issue is attracting
customers.
Experienced
67.8% a
negative impact
from Covid-19.
- Background - - Problem - - Recommendation - - Implementation - - Financials -
02
Problem
Pushing Target to the Next Level
Implementation:
Target will section
off shelf-space
throughout the store
for its small business
partners.
01 02
Public Perception Increased Revenue
Consumers will With Shipt expansion
like the emphasis and local goods,
Target puts on local Target will benefit
goods from increased
revenue
03
Larger Variety
Customers will like
the wider variety of
products from
different brands
● Data Analytics
● Experience with similar strategies
● Customer base
● Branding
$23.3 M
Revenue
$18.6 M
Cost
$4.66 M
Profit
$796 M
Conservative (2.5%)
$2.30 B
$4.50 B
Expected (5%)
Potential (7.5%)
$1.72 B
Cost of Goods Sold
$115 M
Other Costs
$1.84 B Expected Costs
$159 M
Conservative (2.5%)
$459 M
$900 M
Expected (5%)
Potential (7.5%)
700
$643 M
Expected Year 4 Profit
600
7% Market Share
500
$735 M
Expected Year 5 Profit 400
8% Market Share Year 2 Year 3 Year 4 Year 5