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Aviation Sector

-
PESTLE, PORTERS & CSF

Group - 4
Team Members

Project analysis slide 3


21BSP3358- 21BSP3314- 21BSP3340- 21BSP3344- 21BSP3326-
Rahul Anshika Jyoti Manan Dhairya

21BSP3295- 21BSP3309- 21BSP3319- 21BSP3341- 21BSP3368-


Sarvesh Aasav Bharat Kiran Saloni
Industry Characteristics
&
Project analysis slide 7 Groups
Strategic

Industry M,D,O,C SG1 SG2

Aviation Oligopoly Indigo, SpiceJet Vistara & Air India

• Large Market Share • Similar Market Share


• Low Cost Carriers • Full Service
• Cost Saving - low-cost, single • Premium Services, Hospitality.
class model
• Timeliness

3
PESTLE

Project analysis
SPELTE Key Drivers 1 slide 7 2
Key Drivers Key Drivers 3 IS IT?

Workforce Trends: Consumer preferences: Propensity to travel:


SOCIO - CULT Increase in Corporate Airlines considered a luxury Travel Enthusiasts DESIRABLE
Travel. Eco-friendly customers
Government Initiatives: Foreign Investments: Supportive policies:
POLITICAL More airports Up to 49% allowed automated Removed capacity restrictions ACCEPTABLE
Regional connectivity routes New Flying academics
Economic growth: Rates Hike:
Rising Demand Interest Rates
ECONOMIC Disposable income of Inflation - Rise in cost of fuel VIABLE
consumers.

Regulations: Tax Policies:


Consumer protection laws Heavy Tax
LEGAL safety High ATF Prices TENABLE
Protection of environment Custom Duties
Accidents- Law Suits
Emerging Technology: Research & Investments
TECH Artificial Intelligence Green Flying FEASIBLE
Block Chain Metaverse
Environmental Policies: Global Warming:
ENVIRONMENT SUSTAINABLE 4
CSR Environment Awareness
PORTER’S Five Force

Project
5 forces analysis slide
Status7 Analysis

1. Degree of rivalry High • Due to huge investment competitor stays for long
time in the market.
• Competition on various grounds like low prices and
convenience etc.
• Very high exit and fixed price.
• Entry of low cost carriers
2. Threat of new Entrants Low • Huge capital investment
• Economies of scale for profitability
• Strong competition
• Regulations and need for licensing
3. Threat of substitute Moderate • Indian Railways
• Busses and local transportation
• Car rentals and aggregators such as Ola and Uber 

4. Bargaining power of buyer High • Less number of Suppliers


• Increase in rate and demand of fuel.
• Maintaining good relationships with suppliers for
having long-term contracts.
• Limited number of craft and technology suppliers.
5. Bargaining power of suppliers. High • Low switching cost for customers
• Various choices and needs
• Online ticketing and websites4. Looking for prime
5 slots
Critical Success Factors

Project analysis slide 3


I II

Critical success factors 1. Safety


are every bit as 2. Services by
important & Aviation CSF’s airlines
straightforward as they 3. Timeliness
sound! 4. Costs
They are the areas of
your business or project
that are vital to its
success
Thank You

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