PROPOSAL

PROPOSAL

DEFINITION: A SUGGESTION
TO SOLVE A PROBLEM.
PROPOSAL
•A SUGGESTION CAN COME FROM WITHIN THE
ORGANIZATION IF THE PROBLEM IS A SMALL ONE.

•AN ORGANIZATION CAN SEEK A SUGGESTION FROM

OUTSIDE
– Bid
– Tender
– Quotation
– Proposal
–\

•AN ORGANIZATION CAN OFFER SUGGESTION TO OTHERS

– Brochure
– Pamphlet
– Advertisement
KINDS OF PROPOSALS

ORAL
WRITTEN (Article)
VISUAL (Advertisement)
SEEKING SUGGESTIONS FROM OUTSIDE
(FEATURES OF BID / TENDER / QUOTATION /
PROPOSAL)
Name of organization seeking suggestion
Nature of problem / need for which suggestion is sought
Time available to solve the problem
Location / site of the problem
Last date for receiving suggestion
Terms and Conditions for accomplishing the task -
suggestion
TERMS AND CONDITIONS

Authorized / Registered / Reputed bidders

Proposals on letter pad / Prescribed forms
Typed
Income Tax, Sales Tax, Professional Tax No
Call Deposit Receipt (Application Fee) attached with proposal
Sealed envelope
Date of opening tenders
Bidders to be present with sample of their products
Right of acceptance of bid
Return of Call Deposit money to unsuccessful bidders
SUCCESSFUL BIDDER

Surety Bond (e.g.,1/10 of the total cost of the project)

Phases to complete the project
Mode of payment
Penalties
Arbitration
OFFERING SUGGESTION TO OTHERS:
ARTICLE / ADVERTISEMENT
To present our ideas and persuade the readers / viewers to accept them.
(We analyse a problem, take into account the options available and then suggest the best approach
to solve the problem).
ADVERTISING A PRODUCT / SERVICE
a. INTRODUCE THE PRODUCT / SERVICE FROM
TECHNICAL POINT OF VIEW (FEATURES)
B. COMPETITORS
c. CONSUMER BENEFIT
• Easy to use
• Easy to buy and maintain
d. RELIABILITY
E. OFFER TRIAL
CHARACTERISTICS OF ADVERTISEMENT
Creative and original
Attractive
Direct and simple language
Clear design (plenty of white space)
Focused / targeted audience
Practical solution / suggestion
Concern the future
MORAL OBLIGATION

Legal
Decent
honest and truthful.
 GOLRA MORR UNIVERSITY
GRAND TRUNK ROAD, RAWALPINDI

INVITATION FOR PROPOSALS

The university plans to ____________ for which proposals are invited from interested parties. The