MEDIA AND INFORMATION LITERACY (MIL)

INTRODUCTION TO MEDIA AND

INFORMATION LITERACY (PART 1)
• Communication, Media, and
Information
Ronnel Abigael C. de • Media and Information Literacy
Guzman, RN (MIL)
LEARNING COMPETENCIES
Learners will be able to…
define communication and media (SSHS);
identify the two basic types of communication
(SSHS);
discuss the elements of communication and
communication models (SSHS);
LEARNING COMPETENCIES
Learners will be able to…
describe how communication is affected by media
and information (MIL11/12IMIL-IIIa-1);
identify the similarities and differences of media
literacy, information literacy, and technology literacy
(MIL11/12IMIL-IIIa-2); and
define Media and Information Literacy (SSHS).
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
A- Communication
1. Definitions
2. Basic Types
3. Elements
4. Communication Models
B. How Media and Information Affect Communication
TOPIC OUTLINE
I- Introduction to Media and Information Literacy
(Cont.)

C. Similarities and Differences of Media Literacy,

Information Literacy, and Technology Literacy
D. Media and Information Literacy (MIL)
1. Definitions
 Literacy
The ability to identify, understand, interpret,
create, communicate and compute, using
printed and written materials associated with varying
contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider
society.
 Media
The physical objects used to communicate with,
or the mass communication through physical
objects such as radio, television, computers,
film, etc. It also refers to any physical object
used to communicate messages.
 Media Literacy
The ability to access, analyze, evaluate,
and create media in a variety of forms. It
aims to empower citizens by providing
them with the competencies (knowledge
and skills) necessary to engage with
traditional media and new technologies.
 Information
A broad term that covers
processed data, knowledge derived
from study, experience, instruction,
signals or symbols.
Information Literacy
The ability to recognize when
information is needed, and to
locate, evaluate, and effectively
communicate information in its
various formats.
 Technology Literacy
The ability of an individual, either working
independently or with others, to responsibly,
appropriately, and effectively use technological
tools. Using these tools an individual can
access, manage, integrate, evaluate, create and
communicate information.
 Media and Information
Literacy
The essential skills and competencies
that allow individuals to engage with media
and other information providers effectively,
as well as develop critical thinking and life-
long learning skills to socialize and become
active citizens.
 FORMATIVE ASSESSMENT:
RECITATION

• What is
communication?
• Why do we
communicate?
• How do we
communicate?
Photo Credit: https://huddle.eurostarsoftwaretesting.com/lessons-learnt-effective-communication/
WHAT IS
COMMUNICATION?
 WHAT ARE THE TWO BASIC TYPES OF
COMMUNICATIONS?
NON-VERBAL VERBAL
COMMUNICATION COMMUNICATION
• Signs • Oral
• Symbols • Written
• Colors
• Gestures
• body language
• facial expressions

Photo Credit: http://www.martina-gleissenebner-teskey.com/services/the-power-of-non-verbal-communication/

PROCESS OF COMMUNICATION

Photo Credit: http://www.daystar.ac.ke/ilpd-program-DipComm.html

 TRANSMISSION MODELS
Lasswell’s Communication Model (1948)

Who Says What In Which To Whom With what

Channel effect?
COMMUNICATOR MESSAGE MEDIUM RECEIVER EFFECT
 TRANSMISSION MODELS
Shannon-Weaver’s Communication Model
(1948)

Photo Credit: http://communicationtheory.org/shannon-and-weaver-model-of-communication/

 RECEPTION MODEL
Osgood- Schramm Model Of Communication
(1954)

Photo Credit: http://communicationtheory.org/osgood-schramm-model-of-communication/

 TRANSMISSION MODELS
Westley and MacLean’s Model of Communication
(1957)

• Event or Information
(X1, X2, X3 and X4…Xn)
• Feedback (f)
• Advocate (A)
• Channel (C)
• Audience (B)

Photo Credit: http://communicationtheory.org/westley-and-maclean%E2%80%99s-model-of-communication/

 RECEPTION MODEL
Berlo’s SMCR Model of Communication (1960)

Photo Credit: http://communicationtheory.org/berlos-smcr-model-of-communication/

Formative Assessment: Recitation
• Why is communication a
process?
• What are the important
elements of communication?
• How can we achieve an
effective communication
with other people?
Photo Credit: https://www.pinterest.com/pin/157837161915025462/
 PICTURE ANALYSIS

Photo Credit: http://www.ovrdrv.com/10-levels-of-intimacy-in-todays-communication/

 PICTURE ANALYSIS

Photo Credit:https://www.facebook.com/sarcasmLOL/photos/a.1521463861515726.1073741828.1515871602074952/2049225658739541/?type=3&theater
Photo Credit: http://www.quickmeme.com/p/3w26jo
 VIDEO PRESENTATION
Media Minute Introduction: What is
media anyway?
YouTube Channel: MediaSmarts
Date Uploaded: Oct. 17, 2013
https://www.youtube.com/watch?v=bBP_kswrtrw
 How is communication affected by
media and information?
MEDIA Communication INFORMATION
Communication data, knowledge
Tools derived from study,
experience, or
instruction, signals
or symbols
knowledge of
specific events or
situations
Photo Credit :https://commons.wikimedia.org/wiki/File:EU-Media-Futures-Forum-pic_0.jpg and: http://hallr.com/category/school-communication/
FORMATIVE ASSESSMENT:
RECITATION
 How do you use Facebook as
a tool or medium for
communication?
 How did Facebook affect or
change the way we
communicate with other
people?
FORMATIVE ASSESSMENT:
RECITATION
 How did Facebook affect
the quantity and quality of
information available to
people? Is it a good thing
or bad thing?
SOMETHING TO THINK ABOUT!
“The speed of communications is wondrous
to behold. It is also true that speed can
multiply the distribution of information that
we know to be untrue.”
Edward R. Murrow
(April 25, 1908 – April 27, 1965), American broadcast journalist.
Source: http://www.brainyquote.com/quotes/topics/topic_communication2.html
TERMS TO UNDERSTAND

Source: MIL Curriculum for Teachers by UNESCO, 2011

FORMATIVE ASSESSMENT: 3 Circle Venn
Diagram
 VIDEO PRESENTATION
Guide Questions
1.What are the basic components of Media and
Information Literacy?
2.What is Media Literacy? Information Literacy?
Digital literacy?
3.How are these literacies connected or related to
each other?
 VIDEO PRESENTATION
Introduction to Media and Information Literacy
YouTube Channel: Arniel Ping
Retrieved October 26, 2016 from
https://www.youtube.com/watch?v=b-Y6LRIppU4
 CLASS DISCUSSION
Guide Questions
1.What are the basic components of Media and
Information Literacy?
2.What is Media Literacy? Information Literacy?
Digital literacy?
3.How are these literacies connected or related to
each other?
What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

What is
Media and
Information
Literacy?

Created by Mr. Arniel Ping using Meme Generator: imgflip

 FORMATIVE ASSESSMENT:
Analyze and explain this illustration.

DIGITAL
MEDIA
SHARE SHARE
INFORMATION INFORMATION

RECEIVE RECEIVE
TRADITIONAL INFORMATION INFORMATION

LOOK FOR LOOK FOR

INFORMATION INFORMATION
MEDIA AND INFORMATION LITERACY (MIL)
Source: MIL Policy and Strategy Guidelines by UNESCO,
2013
 Core Subject Title:
MEDIA AND INFORMATION LITERACY
(MIL)
Core Subject Description:
The course introduces the learners to basic
understanding of media and information as
channels of communication and tools for the
development of individuals and societies. It also
aims to develop students to be creative and
critical thinkers as well as responsible users and
competent producers of media and information.
Media And Information Literacy (MIL) Curriculum Guide By DepEd
The K to 12 Toolkit (2012) by DepEd

Source: http://www.gov.ph/downloads/2012/201209-K-to-12-Toolkit.pdf
FORMATIV
E
ASSESSMEN
T: Recitation

Created by Mr. Arniel Ping using Meme Generator: imgflip

REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 UNESCO Media and Information Literacy Curriculum for
Teachers
 http://communicationtheory.org/category/
communication-models/page/2/
REFERENCES
 http://communicationtheory.org/types-of-communication/
 http://www.unesco.org/new/en/communication-and-
information/media-development/media-literacy/mil-as-
composite-concept/
 http://unesdoc.unesco.org/images/
0022/002246/224655e.pdf
 http://www.unescobkk.org/fileadmin/user_upload/ict/
Workshops/RDTC_15ch/S6D3-Ramon.pdf