12 лютого, 2014

– LEADing market position

MS YTD KAI, value
Powder Gel Caps

Persil
SVR inclLS
BlueAktiv Persil Gel
Duo-Sticker Persil Duo-Caps
MS 12,2% MS 1,7% MS 2,1%

MS 0,1%

MS 10,8% MS 1,5%

November 17, 2022 *Source: AC Nielsen Ukraine. JA’2014

 Market Shares Development, KAI
YTD August 2014

Market leader

Persil – leader in Premium segment starting from 2012.

November 17, 2022

 Market Shares Development, KAI
YTD September 2014

+0,5 ppt -0,6 ppt

Losk is a strong and growing #2 player in mid-tier segment

Source: AC Nielsen Retailer Panel

Slide 4

November 17, 2022

 Market Shares KAI
YTD September 2014

Powder Gel Caps

4,8% 0,4% 0,5%
Strong presence in caps
#1 gel in mid-tier

Source: AC Nielsen Retailer Pane, YTD September 2014

Slide 5

November 17, 2022

 Market Shares KAI
YTD August 2014

4,6%

Powder Gel

Strong #2 in economy segment

#1 gel in economy segment
*Excluding detergents for kids
Source: AC Nielsen Retailer Panel

Slide 6

November 17, 2022

 LDD Market position
KAI September 2014

In LDD category
Market Share

76,2%

Market share in Detergents

Perwoll
Perwoll
– лидер
– leader
рынка inделикатной
LDD segmentстирки.
Отрыв от основного конкурента – 63,6 п.п.
Perwoll – the only one brand with media support
Perwoll – единственный бренд в категории с
Perwoll – generator
Медиа поддержкой
of volume growth in the
category
Perwoll – генератор роста категории
Источник: AC Nielsen Retailer Panel
Рынок средств для стирки деликатных тканей и детских вещей

Slide 7

November 17, 2022

 Market Shares Development, KAI
YTD September 2014
Record Record
+5,3 p.p.

Highest YTD result ever. Two record MS in one year – Mar’14, Sept’14
Source: AC Nielsen Retailer Panel

Slide 8

November 17, 2022

 Market Shares Development, KAI
YTD September 2014

In the market
Market share
Silan Silan Silan
Aromatherapy Pure & Natural Classic 42,7%

Silan Silan
Sensitive Royal

Silan – leader in conditioners

Silan – leader of innovations

Silan – German quality, production in Austria

Slide 9

November 17, 2022

 Market Shares Development, KAI
YTD September 2014

+0,9 p.p.

Strong growth by 0,9 p.p. with Competitor decline Source: AC Nielsen Retailer Panel

Slide 10

November 17, 2022

E Market Share,
YTD Sep’14, YTD JA’14

E“Fresh“ Е “Sensitive“ Е “Sensitive“ Е “Oriental Е “Rain Forest”

Е “Fresh“ 1l
500ml 500ml 1l Dream” 1l 1l

In the market
Market shares

National MS 6,4%
KAI MS 2,2%

E – #3 on softeners market
E – #1 in VfM segment
*Source: AC Nielsen Ukraine.

17/11/22 Title and author of presentation

E Market Share Development
National, YTD JA 2014, value

Highest result of National MS. Stable growth for last 3 periods. *Source: AC Nielsen Ukraine. JA’2014

17/11/22 Title and author of presentation

Toilet blocks Market Share Development
National, YTD JA 2014, value

Highest result since MJ 2009. Stable growth for last 6 periods.

Bref – the only player that grows in value
*Source: AC Nielsen Ukraine. JA’2014

11/17/22 Title and author of presentation

Toilet blocks Bref – LEADing market position
MS YTD National, value

Solid segment Cageless segment Liquid segment Cubes segment Gel segment

SVR
SVRincl BlueAktiv
incl BlueAktiv Duo-Sticker
Duo-Sticker Duo Active Duo-Cube Gel
MS 20,9% MS 3,5% MS 9,9% MS 4,7% MS 12,6%

MS 8,2% MS 2,3% MS 7,2% MS 3,0%

MS 0,4% MS 10,2%

17/11/22 Title and author of presentation *Source: AC Nielsen Ukraine. JA’2014

Toilet blocks Market Share Development
KAI, YTD Aug’2014, value

*Source: AC Nielsen Ukraine. Aug’2014

11/17/22 Title and author of presentation

Toilet cleaners (nBL) Market Share Development
National, YTD JA 2014, value

Our innovations are bringing steady MS growth with best over last 5 years MS in JA’14

*Source: AC Nielsen Ukraine. JA’2014

17/11/22 Title and author of presentation

Window Cleaners Market Share Development
National, YTD JA 2014, value

*Source: AC Nielsen Ukraine. JA’2014

17/11/22 Title and author of presentation

Somat market position
MS YTD KAI, value
Active ATL and BTL
In ADW
Leader in Gel Segment Innovation with gel caps launch support Market share

20,4%

TV airing of innovations
Somat Gel MS 0,5% Penetration growth
Somat Gel MS 2,1%
8% of the brand TO trough sampling

17/11/22 Title and author of presentation *Source: AC Nielsen Ukraine. JA’2014

ADW Market Share development
KAI value, YTD Sep 2014, value

-5,8pp

+0,8pp

Unlike of Finish, Somat is increasing its MS

Somat contributes to the market growth more than Finish! (4,2 pp and 2,8 pp respectively)
*Source: AC Nielsen Ukraine. Sep’2014

11/17/22
Інновації Хенкель 2013-2014

20 November 17, 2022 Cooperation overview

Henkel розвиток в Modern Trade, 1-10 2014, грн
Direct clients

-5,2% +26,7% -1,5% +13,4%

HM показує ріст в цьому році + 13,4% в порівнянні з минулим

роком
1
Direct SM

21 November 17, 2022 Cooperation overview

Henkel розвиток в Modern Trade, 1-10 2014, грн
West region clients

+27% +26,5% +56,3% -38,3%

SM показує ріст в цьому році + 27% в порівнянні з минулим роком

1
Direct SM

22 November 17, 2022 Cooperation overview

 Promo

Slide 23 November 17, 2022

In-store implementation

Slide 24 November 17, 2022

 Promo

Slide 25 November 17, 2022

In-store implementation

Slide 26 November 17, 2022

Best Practices 2014

Slide 27 November 17, 2022

Best Practices 2014

Slide 28 November 17, 2022

Best Practices 2014

Slide 29 November 17, 2022

Best Practices 2014

Slide 30 November 17, 2022

Best Practices 2014

Slide 31 November 17, 2022

Lvivholod 2015

Slide 32 November 17, 2022

Lvivholod 2015

Slide 33 November 17, 2022

Best Practices 2014 ТАМ-ТАМ

Slide 34 November 17, 2022

In-store implementation ТАМ-ТАМ

Slide 35 November 17, 2022

In-store implementation ТАМ-ТАМ

Slide 36 November 17, 2022

In-store implementation ТАМ-ТАМ

Slide 37 November 17, 2022

38 November 17, 2022 Cooperation overview