Customer Value Proposition

Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Seller Customer
Value Perception Gap
There are people who have There are people who have
a significant number. a significant number.

There are people who have a significant

number of followers in every business domain
on social media.
 Customer
Job to be done

Customer
Value
Proposition Company Competitor
Marketing is the study and Capabilities Offering
management of exchange
relationships.

There are people who have a significant number of followers

in every business domain on social media. These influencers
create detailed content.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

• There are people who have a significant • There are people who have a significant
number of followers in every business. number of followers in every business.

• These influencers create detailed content. • These influencers create detailed content.
Quality and Operational
Outcomes Efficiency

Workforce Finance and activity

• There are people who have a significant • There are people who have a significant
number of followers in every business. number of followers in every business.

• These influencers create detailed content. • These influencers create detailed content.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

1 2 3

Customer Company Competitor

There are people who have a There are people who have a There are people who have a
significant number of significant number of significant number of
followers in every business. followers in every business. followers in every business.

Marketing is the business Marketing is the business Marketing is the business

process of creating process of creating process of creating
relationships with and relationships with and relationships with and
satisfying customers. satisfying customers. satisfying customers.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Value Perception
Gap
Seller Customer
There are people who There are people who
have a significant have a significant
number. number.

Decision to Sell Decision to Buy

 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a significant

Customer number of followers in every business.

There are people who have a significant There are people who have a significant
Competitor Company
number of followers in every business. number of followers in every business.

Value Proposition
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a There are people who have a
Quality and Operational
significant number of followers significant number of followers
Outcomes Efficiency
in every business. in every business.

Value
Perception Gaps

There are people who have a Finance and activity There are people who have a
significant number of followers Workforce significant number of followers
in every business. in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Key Partners Key Value Propositions Customer Customer

Activities Relationships Segments

Key Resources Channels

There are people who

have a significant.

Cost There are people who have a significant number Revenue Strems
Structure of followers in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Customer

Target Market
There are people who have
a significant.

Competitor Company
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Quality and Operational

Outcomes Efficiency

There are people who have a There are people who have a
significant number of followers significant number of followers
in every business. in every business.

Finance and
activity

There are people who have a significant

number of followers in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a There are people who have a

m d

O fi c
co a n

p e ie
es

Ef
significant number of followers significant number of followers

ut y

ra n c
O li t

t io y
ua
in every business. in every business.

na
Q

l
Value For
The
Customer

ity
There are people who have a There are people who have a

ti v
W

ac
or

significant number of followers significant number of followers

kf

d
an
or

in every business. in every business.

ce

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 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a

Quality and significant number of followers
Outcomes in every business.

There are people who have a There are people who have a
significant number of followers
Finance and Operational significant number of followers
in every business. activity Efficiency in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a significant There are people who have a significant
number of followers in every business. Quality and Operational number of followers in every business.
Outcomes Efficiency

There are people who have a significant Finance and There are people who have a significant
Workforce
number of followers in every business. activity number of followers in every business.

Value For The Customer

 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a

Quality and
significant number of followers
Outcomes
in every business.

03 01

There are people who have a There are people who have a
Finance and Operational
significant number of followers significant number of followers
activity Efficiency
in every business. 02 in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Customer Company Competitor

There are people who have a
significant number of
followers in every business.
Marketing is the business
process of creating.
There are people who have a
significant number of
followers in every business.
Marketing is the business
process of creating.
There are people who have a
significant number of
followers in every business.
Marketing is the business
process of creating.

1 2 3
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a

Customer significant number of followers
Job to be done
in every business.

There are people who have a There are people who have a
significant number of followers Company Competitor significant number of followers
in every business. Capabilities Offering in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Marketing is the study and Marketing is the study and

management of exchange management of exchange
relationships. Marketing is the relationships. Marketing is the
business process of creating. business process of creating.

Value For The

Customer

Marketing is the study and Marketing is the study and

management of exchange management of exchange
relationships. Marketing is the relationships. Marketing is the
business process of creating. business process of creating.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Customer Competitor

Company

Marketing is the study Marketing is the study

and management of and management of
exchange relationships. exchange relationships.
Marketing is the study
and management of
exchange relationships.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

Quality and There are people who have a significant number

1 Outcomes of followers in every business.

Operational There are people who have a significant number

2 Efficiency of followers in every business.
Value For
The
Customer Finance and There are people who have a significant number
3 activity of followers in every business.

There are people who have a significant number

4 Workforce
of followers in every business.
 Customer Value Proposition
Marketing is the study and management of exchange relationships. Marketing is the business
process of creating relationships with and satisfying customers.

There are people who have a significant number of followers in

every business domain on social media.
Finance and activity

Quality and There are people who have a significant number of followers in
Outcomes every business domain on social media.

Operational
Efficiency There are people who have a significant number of followers in
every business domain on social media.