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INTERNSHIP PROJECT

Guidance
Dr . J. V. Balasubramanian
Presented By
PRIYANGA R
Company Guidance
Mr. Suresh
Mrs. Usha
INDIA’S Favorite
Footwear - BATA
 Bata India is the largest retailer and leading manufacturer of
footwear in India and is a part of the Bata Shoe Organization.
BATA  Incorporated as Bata Shoe Company Private Limited in 1931
 Founded in 1932 byTomas Bata .
Introduction  Receives the ISO 9001 certification over the years the company
has established a leadership position in the foot wear industry and
is easily the most trusted name in branded footwear.
 BATA, founded in 1894.
 The company is led by a third generation of the bata family.
 Founded by Tomas Bata, in 1994, Thomas J. Bata, the son of the
company’s founder retires.
 Bata, it has organised in to three business units,
Company  BATA
profile  BATA Industrials (safety shoes)
 AW lab (sports style).
BATA
showroom.
 Bata has various products and related products such as,

Various Slippers
Sandals
products of Formal wear shoes
Casual wear shoes
BATA Sports shoes
 More than 20 brands and labels in BATA industry,
Bata
Northstar
Power
Bubble gummer
Weinbrenner
Sandak /toughees etc.
FUNTIONAL
DEPARTMENTS
 Bata, compromise a Managing director and heads such as,
Human Resource department.
Marketing department.
Product development department.
Manufacturing department.
Accounts department.
 The HR department of BATA deals with issues related to people
such us hiring, training, promotion, performance, organization
development, employee motivation and industrial relation.
Human
Resource  HR-Organization development:
Department Recruitment and Selection.
Training and Development.
Job analysis.
Employee relation activates.
 Product Layout:
The factory has four main sections,
PRODUCT
DEVELOPMENT o Cutting, Stitching
o Bottoms
DEPARTMNT o Assembly
o Dispatch
MARKETING
DEPARTMENT

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