Brand Archetypes

Group No. 10
Shardul Gaikwad- 022
Saurabh Abhishek- 099
Omkar Kandar- 117
Neha Raut- 130
Vickey Yadav- 145
The Innocent Archetype
Dove
Aveeno
Innocent
Coca-Cola
The Explorer Archetype
Jeep
REI
Red Bull
The North Face
The Sage Archetype
Google
BBC
University of
Oxford
Philips
The Hero Archetype
Adidas
Nike
FedEx
Duracell
The Outlaw Archetype
Virgin Atlantic
Harley-Davidson
Diesel
Jack Daniels
The Magician Archetype
Disney
Coca-Cola
Dyson
Apple
The Everyman Archetype
Target
Ikea
Lynx
Amazon
The Lover Archetype
Alfa Romeo
Chanel
Victoria Secret
Tiffany & Co
The Jester Archetype
m&m’s
Old Spice
Dollar Shave Club
Ben & Jerry’s
The Caregiver Archetype
Unicef
WWF
Toms
Johnson & Johnson
The Ruler Archetype
Louis Vuitton
Mercedes
Rolex
Microsoft
The Creator Archetype
Lego
Apple
Adobe
Crayola