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Department of Management Semester 1: Birla Institute of Technology MESRA-835215, RANCHI-NOIDA Campus
Department of Management Semester 1: Birla Institute of Technology MESRA-835215, RANCHI-NOIDA Campus
Department of Management Semester 1: Birla Institute of Technology MESRA-835215, RANCHI-NOIDA Campus
BIRLA INSTITUTE OF
TECHNOLOGY
MESRA-835215, RANCHI- NOIDA
CAMPUS
LEGAL CONSEQUENCES:
Invitation to offer: Invitation to Offer does not give rise to legal consequences.
Offer: Offer gives rise to legal consequences
MADE TO:
The plaintiff then appealed to the Queen’s Bench The justice in that case referred
to the putting of an article in the shop window as exposing the article, instead of
making an offer.
The lack of the words “exposing for sale in the Act means that only a true offer
would be an offence under the Act. Hence, the respondent was not guilty of the
offence with which he was charged.
STATING THE APPLICATION OF RULE OF LAW WHICH APPLIES:
In legal terms its position in the window was inviting customers to offer to buy it.
It is well established in contract law that the display of an item in a shop window is
an invitation to potential customers to treat.
The defendant was therefore not guilty of the offence with which he had been
charged.
Carlill v/s Carbolic Smoke Ball Company
The Carbolic Smoke Ball Company (defendant) advertised in the Pall Mall Gazette
about their product.
they promised to pay 100 pounds as compensation to anyone who got influenza
after using their ball three times daily for two weeks as per the instructions
printed.
The advertisement also stated that they have deposited 1000 pounds with the
Alliance bank as an assurance.
Mrs. Carlill (plaintiff) after going through the advertisement purchased the smoke
balls and used it as per the directions but subsequently caught influenza.
The plaintiffs claim was refused by the defendant and therefore, she brought a
suit against them for the recovery of the amount.
RULE OF LAW WHICH APPLIES:
1.Unilateral offer for the sale of goods via advertisement waves of the rule of
notification of acceptance.
ISSUE RAISED:
1.Whether there was any binding effect of the contract between the parties?
2.Whether the contract in question required a formal notification of acceptance?
3.Whether Mrs. Carlill was required to communicate her acceptance of the offer to the Carbolic
Smoke Ball Company?
4.Whether Mrs. Carlill provided any consideration in exchange for the reward of £100 offered by
the company?
JUDGEMENT:
The Court of Appeal unanimously rejected the company’s arguments and held that there was a
fully binding contract for £100 with Mrs. Carlill
(1) That the advertisement was a unilateral offer to the entire world
(2) The satisfying conditions for using the smoke ball constituted acceptance of the offer.
(3) That purchasing or using the smoke ball constituted good consideration,
and people buying smoke balls by relying on the advert was a clear benefit to Carbolic.
(4) That the company’s claim that £1000 was deposited at the Alliance Bank showed the serious
intention to be legally bound