Department of MBA

Strategic Management

Topic: Strategic Management Level

Sub Topic :- Introduction

Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed
 Department of MBA
In our Previous Class#1
• Strategy Evolution at Bharti Airtel
• Evolution of Strategic Management / Business Policy
• Perspective Schools
•Descriptive Schools
• Integrative schools
• Ansoff / Toffler
• 4 Fundamental Questions (Rumelt)
• Ultimate Focus
 Internal Environment
 External Environment
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 Department of MBA
In our Previous Class#2
• Concept of Strategy
• Complex(a lot many things)
• Simplified (achieving objectives)
• What my real student will do?
• Limitations of Strategy
• SBU / SBA
• Corporate Level/ Business Level/ Functional Level
• Societal Level / Operational Level

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 Department of MBA
In our Previous Class#3
• Strategic Management Definition
• Decision Making
• 2 Major Dimensions of Decision Making
• Control
• Performance
• 4 Field Grid of type of decision
• Importance of Decision making
• Effective Ways of Strategic Decision Making

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 Department of MBA
Strategic Management Definition
the dynamic process of
• formulation
• implementation
• evaluation and
• control of strategies
to realize organization’s strategic intent

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 Department of MBA
The 5 Phases of Strategic Management
Strategic management involves managing an
organization's resources, analyzing internal and
external forces, and developing strategies to
realize goals and objectives. There are five key
phases that can help businesses execute their
strategies.

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 Department of MBA
The 5 Phases of Strategic Management
An organization must first establish clear, realistic
goals. Its goals should answer what the company
wants to achieve and why. Once set, the company
can then identify the objectives, or how the goals
will be reached. During this phase, the company
can articulate its vision and long and short-term
goals.

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA
The 5 Phases of Strategic Management
Organizations must then be able to examine,
understand, and codify what internal and external
forces affect their business and goals, as well as
what it needs to remain competitive. Analytical
tools, such as SWOT analysis, are helpful during
this phase.

B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA
The 5 Phases of Strategic Management
Based on the results of the analysis, the company can
then develop its strategy, outlining how the company
will achieve its goals and how in this phase, the
company will identify the needed people, technology,
and other resources; how these resources will be
allocated to fulfill tasks, and what performance metrics
are needed to measure success. It is also critical to gain
buy-in from stakeholders and business leaders.
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 Department of MBA
The 5 Phases of Strategic Management
Once the strategies are defined, it is time for
execution. The strategy is taken from planning to
implementation. During this phase, the allocated
resources are placed into action based on their
roles and responsibilities.

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 Department of MBA
The 5 Phases of Strategic Management
The final stage of strategic management is to
evaluate the effectiveness of implemented
strategies using defined metrics. The company will
also visit whether ineffective strategies should be
replaced with more viable ones. The company
should continue to monitor the business landscape
and internal operations, as well as maintain
strategies that have proven effective.
B Y P R O F. V I V E K V I N AYA K R A O WA N K H E D E
 Department of MBA
Example of Strategic Management
Consider a large company that wants to achieve more
ambitious online sales rates. To meet these goals, the
company will develop a strategy, communicate this
strategy, apply it across various units and departments in
the organization, integrate this with employee goals, and
execute accordingly. If an effective strategy is applied,
ideally, it will help the company achieve its targets
through a single, coordinated process. 
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 Department of MBA
Key Elements of Strategic Management
Strategic management is not a one-size-fits-all
strategy. However, there are key elements that are
found to be critical. These include goal setting,
industry and organizational analyses, strategy
formation, strategy implementation; and the
measurement, monitoring, and controlling of
strategies.

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 Department of MBA
Handy Tip
Strategic decision making aligns short-term
objectives with long-term goals, and a mission that
defines your company's big picture purpose.
Shorter term goals are expressed in quantifiable
milestones that give you the capacity to measure
your success and your adherence to your vision.

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 Department of MBA

Major Levels of Strategic Management

• Mission Vision
• Long Term Goals
• Short Term Goals

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 Department of MBA
Mission Vision
– the reasons you exist as a business.
- Your business may be dedicated to providing
environmental solutions, or you may simply want
to make as much money as possible.
- if you know what you want over the long term,
you'll be better positioned to infuse these aims
and principles into your daily decisions.
- Start by writing your mission and your vision.
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 Department of MBA
Mission Vision
This statement can be as simple or complex as you
wish, depending on the degree of formality you
use in your everyday business decisions as you run
your company.
Even if your mission is only one sentence – the act
of thinking about and articulating this sentence
will help you develop a better idea of what you
want.
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 Department of MBA

Mission Vision
Having this written statement will also enable you
to communicate your long-term vision to your
employees and to other stakeholders, to get them
on board with the strategic decisions you make.

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 Department of MBA
Long-Term Goals
Long-term goals are the concrete embodiment of your
mission and vision. A vision is an idea, and long-term
goals are expressions of how these ideas play out –
with milestones and real-world objectives. These goals
are critical to the strategic decision-making process,
because they guide your choices, and provide
measurable and quantifiable ways to assess whether
you are successfully aligning your company's direction
with the values you've articulated to guide your
business.
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 Department of MBA
Long-Term Goals
If your business designs environmentally friendly
technologies, you might create a long-term goal of
wanting to be carbon-neutral within five years.
With this goal in mind, you'll then make strategic
decisions aimed at reducing your carbon footprint
during that time.

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 Short-Term Goals Department of MBA
It's easy to lose sight of the strategic decision-making
process when you're focusing on short-term goals and
decisions that concern day-to-day activities and issues.
Short-term goals and decisions usually relate to
immediate needs, such as improving cash flow so that
you can cover outstanding bills. Despite the immediacy
and urgency of these goals, your strategic decision-
making process should still enable you to proceed with
an eye toward both your vision and your longer term
objectives.
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 Department of MBA
Short-Term Goals
If your values are centered around sustainability,
and your company's official company car dies, it
would be more consistent with your mission to
finance a fuel-efficient replacement than to buy a
cheap gas guzzler.

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Reference: Department of MBA
Azhar Kazmi, 5th Edition

https://smallbusiness.chron.com/key-concepts-strategic-management-organizational-goals-10234.html

https://www.investopedia.com/terms/s/strategic-management.asp

https://www.techtarget.com/searchcio/definition/strategic-management#:~:text=Strategic%20management%20is%20t
he%20ongoing,assess%20their%20strategies%20for%20success
.

THANK YOU
Presented By:
Prof. Vivek Vinayakrao Wankhede
Assistant Professor in Dept. Of MBA
MBA(Marketing + HR), MA (Psychology-p), BE(Bio-Medical), B.Ed