Humanizing

Healthcare
Creative Proposal

OCT 2022
 “
“You treat a disease, you
win, you lose. You treat a
person, I guarantee you,
you’ll win no matter what
the outcome is.”

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HELLO
!
I am Mohamed Tarek
Short background about me. I am Senior Social Media
Specialist and Freelance Copywriter and Creative Writer I
have worked with clients like:
Vodafone,Samsung,Juhayna,Fern,The Glocal,Acculabs and
more.
It is my pleasure to work on this big promising project and
let’s go to the fun part!.

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Transforming your life involves going beyond the way you live, co-creating a
better life for yourself, and changing the way you live.

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‫مايكرو سكووب‬
Micro-Scoop ‫برة اللكينك‬
Transformation Campaign
#TRANSFORM
ATION “
1 Theme #1
The Rock interview with Vanity Fair 8
 Slow zoom
Tracking shot
Long shot
Medium Shot
Close up shot

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2 Theme #2
Ethan Hawke Ted talk
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3 Theme #3
“
Gossips show 14
BIG
CONCEP
T
A journey inside Dr’s
mind going through
phases of his life till we
reach the transformation
phase.
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 ‫ال‪Tutorial‬‬ ‫ابلطو و‪App‬‬
‫ادلوك ستور‬
‫‪Doc Store‬‬ ‫جمير وانفلونرس وطبيب‬

‫‪Apps Campaign‬‬
1 Theme #1
Theme#1
⬢ The doctor answer the most asked question
and searched about the app? about how to
use it? And why does he love it ?.

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Chris Hemsworth
Answers the Web's Most
Searched Questions |
WIRED

I like this stuff-YouTube channel 19

2 Theme #2
Theme#2
⬢ The doctor enters a secret room in his clinic
after the last patient and the nurse leave the
clinic he takes off his scrubs and reveals a
secret room where he does what he likes.
⬢ Then on every app the Dr will tell us how to
use it? And why does he love it?

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I like this stuff-YouTube channel 22
Nady Al-Regal Al-Serry
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VR ROOM
⬢ -VR room: If the Dr loves a
specific game we can make
the setup like a gaming
room and he wears a VR
headset and plays the game.
He can wear a specific
custom related to the game
like in Pubg.

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Custom

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Tiktok
⬢ -Tiktok: If the Dr loves
Tiktok he/she can start
with doing a bunch of
different tiktoks using the
latest trends then he can
make a tutorial about the
app about tiktok using
Tiktok platform.

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Snapchat
⬢ -Snapchat: If the Dr loves
Snapchat.
⬢ The Dr can uses their
favorite filters
And take photos and videos
Then give us a tutorial about
the app and how to use it
and why they love it and
how it affects their life?
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Pintrest
⬢ If the Dr likes Pinterest for
example he can open a screen
using hologram and switch
between different designs and
then tell us about how to use it.
The theme can be artistic. For
example He / she can have
photography as their hobby so
they share their photos on this
app.

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BIG
CONCEP
T
The idea behind this theme is that
DRS are humans love and use
different apps they don’t need a secret
room to do this. W e need to show the
fun part in their lives.

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THANKS!

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