Meghna Corporation's

BUSINESS EXPANSION
IN NEW ZEALAND

Presented By:
Safayat Hossain Kibria
ID-12007019
Table of Content

1 Company Overview 2 Business overview in NZ

3 PESTLE Analysis 4 SWOT

6 Recommendations 5 Entry Mode 2

 Company Overview
• Meghna Corporation is the largest Bicycle Manufacturer &
Exporter.
• Primary business is bicycle manufacturing
• Bangladesh’s largest bicycle exporter
• The company has been involved in the bicycle industry for
the past 38 years.
• Meghna has a production capacity of 900000 bicycles
yearly.
• It exports bicycles to the UK, Ireland, Belgium, Germany,
Denmark, Sweden, Netherlands, Italy, Finland, Spain and
India.
3
Business overview of New
Ease of doing business
Zealand
New Zealand ranks among the top
five countries in the world for ease
of doing business(world bank)

Safe for investment

International Finance Corporation (IFC)
rank New Zealand first in the world for
Comfortable protecting investors and starting a business
Secured
Stable environment for business
Politically safe and stable for doing
business and new investment

Business friendly Policy

Stable
Business friendly New Zealand has laid out a welcome
mat for foreign direct investment,
offering incentives,rewards and a
stable business environment.
Why this country is best in our targeted industry

According to the New Zealand Transport Agency, cycling

Transport for work
is now the fastest growing mode of transport in several
Moret han 44,000 Kiwis use cycling cities and towns across the country.
as their main means of travel to 100
work, figures from Statistics New
Zealands bikes 75

Leisure Pursuits
50
Cycling is one of New Zealand’s top
leisure pursuits, it’s in the
25
top five. New Zealanders have
always loved riding bikes for leisure
0
2010 2016 2017 2018 2019
Government support
The Government is investing Figures from Stats NZ show $92 million worth of
more money than ever before bicycles were imported into New Zealand from
in cycling infrastructure various countries in the year to June 2019
 STRENGTH AND WEAKNESS
STRENGTHS
WEAKNESSES
• 38 years of legacy in the bicycle Meghna imports some parts

W
industry.

S
from other countries.
• Bangladesh Cycle Industries Ltd
was a defunct government-owned
bicyclem anufacturer purchased by Limited number of
Meghna in 1993.
promotional activists.
• Meghna began exporting bicycles to
Europe for the first time in
Bangladesh in 1999
• Meghna began supplying bicycles
to one of the oldest British bicycle
manufacturers in 2007.
• Meghna launched CycleLife
Exclusive, the first premium bicycle
store in Bangladesh
O T
• Meghna launched their own
premium bicycle brand Veloce
Bicycles to fulfill people’s dream.
 PESTLE ANALYSIS

Political Environment
Legal Environment
• Politically safe and stable for • New Zealand ranked No1 (out
investors and businesses. of 190 nations) in the World
• Ranks highly Internationally for its Bank's 'Ease of doing
governmental transparency business' in 2018
• Low level of corruption
• Government supports for business. • Generally welcomes foreign
direct investment
Economic Environment
• No payroll tax & A wide
• Economic stability
range of free trade
• strong GDP growth of 4.9 per
agreements
cent in last year
• unemployment fell to a record
low of 3.2%. Environmental Factors
• Low Inflation rate • New Zealand is one of the top
• Good consumption habit for holiday destinations in the
products world
Social Environment • Biking, hiking, kayaking, rich
marine life are some of the
• The total population of New Zealand is around 4.9 million attractions and activities that
• Cycling is one of New Zealand's top leisure pursuits captivate tourists
• More than 44,000 Kiwis use cycling as their main means of
travel to work
OPPORTUNITY & THREATS
Entry Mode
Exporting

✔Stats NZ show $92 million worth of bicycles were imported into

New Zealand from various
countries in the year to June 2019 – that’s just over
256,000 individual bikes.

✔We already exporting our bicycles to the UK, Ireland,

Belgium, Germany, Denmark, Sweden,
Netherlands, Italy, Finland, Spain and India since 1999.
Recommendation
Lower costs, expertise and a strong
focus on customer needs should be
considered

Building brand awareness; finding

the right partners and channels

The New Zealands market is mature

and can be tricky.
THANK
YOU