Define problem

market
Research
and research
objectives

Secondary Data
Develop the The secondary data is consisting of the information which has been collected in the past
research plan
research by some one else..

Collect the
information

Source 1
Analyze the
information http://shabdbooks.com/gallery/81-april2020.pdf
The source above shows the market research at Coimbatore district in Tamil Nādu about the market research on Brand Awareness. The data
in the source depicts that lot of people are aware of the brand which started as the flagship killer and now is in the premium affordable
smartphone market. But not many are using the brand.

Present the 1.The smartphones are mostly available online that is also one of the reasons people not buying the smartphone. They can allow the retail
findings shop to sell their smartphones and also more and more service centre should be opened for consumer satisfaction.
2.Moreover the price factor also an issue for customer not preferring the brand.

Now Reacting to their own market research's we can see One Plus launching NORD and retail shops to buy its smartphone and also some
other products like Headphones, Smart watch, Television etc.
Make the
decisions

Step by step approach of the

Research
Use of the data to form marketing
Strategy

Source 2
OnePlus – Wikipedia

This is surely one of the unsaid thing we follow if we want research on any topic we first check
the Wikipedia and then proceed. So I did the same and found the bundle of information and
data the separate section for one plus branding strategies and what other strategies that
changed into controversies are mentioned like the one plus ladies first strategy which backfired
We can gain a lot from such insights what worked in the past and what not and then plan our
strategies accordingly.

Like the launch of new product for say one plus TV in 2019 we can track the dates and objective
of the products and then plan aur research