Uttam Uttarakhand EXPLOITING TOURISM POTENTIAL FOR SUSTAINABLE ECONOMIC GROWTH

Presentation by PHD CHAMBER OF COMMERCE AND INDUSTRY

Tourism - GLOBALLY
An engine of growth and World's biggest industry with manifold Impact on economy
Employment: 204 million people ~ 10.6 percent of the global workforce or 1 in every 9 workers 10.2 percent of the worlds GNP US$655 billion tax revenues US$304 trillion gross output 10.9 percent of all consumer spending 10.7 percent of all capital investment 6.9 percent of all government spending

Tourism International traveler has risen to 935 million per annum One out of every ten inhabitants of this planet is a tourist.

Tourism
Nourishes economy Stimulates development Develops infrastructure Creates employment opportunities Preserves cultural heritage Socially promotes international peace & understanding

India India of Yesteryears sone ki chidiya a great tourist and trade attraction for traders, scholars, invaders, rulers and tourists History of Tourism in India as old as the civilisation

India Tourism in India is a blend of cultural heritage spun around - art, sculpture, dance, drama, music, architecture, language, cuisine and religion reflected in temples, palaces, monuments, and hill forts & lake palaces

India
27 World heritage sites in India 7 climatic zones offer variety from below zero degrees to hot and humid beaches, forests, deserts, lakes, rivers, marshes. 15 agro climatic zones & Rich biodiversity offer variety of foods and flora and fauna Opportunities for Adventure sports, Wellness and medical tourism, and MICE (Meetings, Incentives, Conferences, Exhibitions) Tourism.

India Today Total Foreign Tourism Visitors above 5 million(2009) = 0.58% of world tourist arrivals)
- 3 million visited heritage sites in India

Outbound tourists 11 million

Tourism National importance

- 3rd largest export industry - 6.2% contribution to GDP - 8.1% employment - across a wide spectrum including highly skilled and professional jobs as in hotels and hospitality industry, airlines to areas like photography, advertising, publishing, arts and culture and further down the level of unskilled jobs like cooks, drivers, etc. A tool for ensuring sustainable livelihood, especially for locals in the villages, tribals, artists and craftsmen

Benefits of Tourism Industry : High Revenue Capital Ratio and High employment Investment Ratio Citizen empowerment Skill Development and Employment Expeditious Regional & Rural Development Enhanced Government Earnings Infrastructure Development Environment protection Enhancement in literacy rates.

Uttaranchal Tourism Peaceful environment makes it highly popular with foreign as well as domestic tourists The hill stations, pilgrimage destinations, Glaciers and Landscapes Adventure Sports & Trekking & Wildlife attractions, Heritage palaces Fairs, Festivals, Arts, Crafts and more recent Spiritual & Wellness, Leisure and Eco tourism.

Hill Stations - Mussoorie

- Chamba - Mukteshwar - Ranikhet - Kanatal - Kausani - Champawat - Dhanolti - Almora - Lansdowne - Pithoragarh - Chaukori - Nainital - Munshiary.........

GLACIERS - Bunder Puunch - Khatling - Dokrani - Ralam - Pindari - Sunderdhunga - Gangotri - Doonagiri - Kaphini - Milam - Namik

WILDLIFE - Corbett National Park - Nanda Devi National Park - Raja Ji National Park - Govind Wildlife Sanctuary - Binsar Wildlife Sanctuary - Askot Sanctury

PALACES / FORTS/ TEMPLES - Chandpur Fort - Temple of Srinagar (Garhwal) - Pandukeshwar (near Badrinath) - Devi Madin (near Joshimath) - Devalgarh Temple - Jageshwar Temple

PILGRIMAGE Rishikesh Yamnotri Gangotri Kedarnath Badrinath Haridwar

SPIRITUAL/ WELLNESS Rishikesh - Ananda

ADVENTURE SPORTS - White Water River Rafting

- Auli Skiing - Camping in Uttaranchal - Paragliding in Uttaranchal - Dayara Bugyal - Angling - Trekking & Mountaineering - Aero Sports - Trekking

TREKs
-Panch Kedar

- GangotriGaumukh Gangotri - Glacier - Tapovan - Har - Ki - Doon -Valley of Flowers - Kedarnath - Vasuki Tal

-Khatling Glacier -Nanda Devi Trek -Roop Kund

-Dodital Choptachatti -Kwari pass -Uttarkashi - Dyara Buggyal

Fairs and Festivals

Kumbh Mela, Jhanda Mela, Nanda Devi Mela

Arts/ Crafts
Wood carving, Miniature painting, jewellery making, candle making, decorative temples, Aipan & Peeth.

Performing Arts
Langvir Dance, Pandava Dance, Bhotiya Dance

FESTIVALS Basant Panchami, Bhitauli, Harela, Phool Dei, Batsavitri, Ganga Dusshera or Dasar, Dikar Puja, Olgia or Ghee Sankranti, Khatarua, Ghuian Ekadashi, Chhipla Jaat, Kandali, Janopunya, Kumaon Holi (including Khari Holi and Baithaki Holi) and Makar Sankranti (Ghughutia).

Uttarakhand : Tourist arrivals in 2009 DTVs : 2.2 crore (approx) FTVs : 1 lakh (approx)

UTTARAKHAND - Strengths
A positive and forward looking Tourism Development Board Industry status - Yes One of the lowest LUXURY TAX rates - 5% on hotels & restaurants Single Window Clearance for tourism projects (District industries centre at the district level & SIDCUL at the State Level ASIAs only man made Ice Skating Rink - Dehradun Annual international yoga festival - Rishikesh

FUTURE PLANS Himalayan Museum Himalayan Sanskriti Kendra Bharat Darshan Kendra International Ayush Research Institute Air ambulance facility Rs. 20 crore financial assistance to Uttarakhand Transport Corporation for purchase of new buses.

Uttarakhand Tourism- Areas of Concern: Tourism-

- Larger dependence on Road Transport

- Regular Damage of roads due to changing weather. - Inadequate rail and air connectivity to major tourist destinations. - Lack of comfortable road transport facilities from Delhi and nearby towns to various tourist destinations . - State had 22 approved hotels in 2011 with just over 1000 rooms. - Shortage of Power during peak seasons.

Areas of Concern (contd.)

- No scientific waste disposal and management

system. - Hospitals and Trauma centres with modern facilities not available. - Lack of onsite facilities for medical treatment in case of emergencies and air ambulance. - Inadequate onsite accommodation & unavailability of proper trekking routes. - Lack of potable drinking water and adequate toilet facilities.

SUGGESTIONS
- Rope in a celebrity Ambassador to promote tourism
in the state like Mr. Amitabh Bachchan is doing for Gujarat. We suggest Ms. Vidya Balan ( She epitomizes culture & contemporary living) & Mr.Akshay Kumar (Associated with adventure sports, ancient martial arts form like judo and spirituality. - Develop Documentaries and tie up with international airlines for showing it during flights. - For marketing the various destinations in the state, promote Cinematic Tourism by setting up SWC System for providing clearances to film Units.

SUGGESTIONS
- Tourism

development must be promoted under PPP mode through Industry Government - Institution partnership. Develop Special Integrated Tourist Zones at tourist destinations with hotels, malls, convention centers, cinemaplexes, food courts, trauma centres and hospitals. Create land bank and make land available for construction of star as well as budget hotels to double the number of rooms available in various categories in next 5 years.

SUGGESTIONS
- Provide land for 70 90 years lease for development of entertainment, amusement parks, theme parks for developing Integrated Tourist Zones and Resorts like the Genting Highlands and World Resort in Malaysia & & Sentosa in Singapore. This can be done near Nainital and Haldwani. - Promote theme based tourism like those spun around important festivals like Kandali Utsav & Nand Raj yatra. - Better organization of world famous festival like Kumbh Mela to improve the visibility of the state.

SUGGESTIONS
- Set up Hotel Management Institutes and food craft

institutes - one each at Kumaon & Garhwal Regions - to train and develop skills to meet the requirements of the industry. - Introduce vocational subjects related to hospitality and food craft etc at 10+2 levels - Offer crash courses in English speaking to improve the employability of the local youth as waiters, taxi drivers and guides. Encourage private players to start such courses.

SUGGESTIONS
- Promote Rural and Eco Tourism to provide opportunities for self employment to the locals. - Develop and promote Bed & Breakfast Scheme like that of Delhi at places like Dehradun, Mussoorie, & Nainital . - Set up Caravan / Camping Parks at following locations for involvement of locals to give authentic experience to tourists by setting up theme based model villages.

- Ranikhet - Kausani

- Dhanolti - Bhimtal

SUGGESTIONS
- Revitalize the crafts industry of the region by setting up a Craft Museum at Dehradun. - Set up skill and training institutes at Almora Kathgodam & Rudrapur for promoting traditional art and craft. - Set up cluster of government approved handicraft shops for sale of merchandise at all major tourist destinations, airports/ railway stations and bus stations.

SUGGESTIONS - Encourage PPP mode for construction/

maintenance of existing and new roads & providing alternative mode of transportation like Heli and Air taxis. - Moradabd Kashipur Bajpur highway has to be upscaled to cater to the heavy traffic. - Pithoragarh Munshiary road needs urgent repair and regular maintenance. - Immediate attention is needed to improve the poor condition of the road leading to Badrinath

- Kedarnath Gangotri. Gangotri.

SUGGESTIONS - Unauthorized encroachments at Naukuchiatal & Bhimtal

is resulting into overcrowding & poor conditions which affects tourism and needs immediate remedial action. - Base camps at Badrinath & Kedarnath are poorly kept & unhygienic. This needs to be improved immediately. - Plastic toilets on steel frames are constructed at Rudraprayag enroute to Kedarnath. They are not able to Kedarnath. withstand the high velocity of wind and the structures are crumbling. Some other methods of construction needs to be introduced. - Sensitize citizens / local bodies for Waste disposal and its management across the state. Immediate attention is required in Dehradun, Mussoorie, Nainital, Almora, Almora, Haldwani etc.

SUGGESTIONS - Horse stables are very poorly managed at all locations.

Out of around Rs.760/- charged from a person, govt. gets Rs.760/less than Rs.100/- .The rest goes to the stable owner and Rs.100/the porter gets a negligible portion of it. Some intervention from the government is required for an equitable distribution for the benefit of the porters. - it is also suggested to involve private companies like Tata Tea, Nestle, Brook bond etc. to put up food & hot drink Kiosks ( under CSR ) to provide hygienic food to the pilgrims on subsidized rates. - Set up Bio Toilets in hill stations and pilgrimage spots.

Perceived Benefits: Benefits: - Increase in employment

- Increase in Literacy - Increased Investment - Better Infrastructure - Increase in State GDP - Enhanced disposable incomes - Higher Happiness and Human Development index - Restrict migration to cities and stress on urban infrastructure.

THANK YOU