Quarter 2

Lesson 1
Most Essential Learning Competency

Observe the language of research, campaigns, and advocacies

EN10G-IVa-32
It is the systematic investigation into and study of
materials and sources in order to establish facts and reach
new conclusions.
Products of Research
Innovation

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Categories of Research

Quantitative

It is numerical, non-descriptive, applies statistics or

mathematics, and uses numbers.

It is an iterative process whereby evidence is evaluated.

The results are often presented in tables and graphs.

It is conclusive.

It investigates the what, where and when of decision making.

Categories of Research

Qualitative

It is non-numerical, descriptive, applies reasoning and uses

words.

Its aim is to get the meaning, feeling and describe a

situation.

Tts data cannot be graphed.

It is exploratory.

It investigates the why and how of decision making.

Categories of Research

Mixed Method

It involves the mixing of quantitative and qualitative

methods or paradigm characteristics.

Nature of data is mixture of variables, words and images.

A campaign speech basically is a well-planned speaking
activity that aims to excite, persuade, and/or motivate
listeners, convincing them to adhere to the speaker’s ideas.

It can be a single ad or a series of ads that revolves

around ideas.

-it provides a framework in which processes of advocacy that

can be easily developed and enclosed.

-it has varying purposes, they are created using similar

structures, as well as through the use of persuasive
language in order to convince audiences to perform a certain
function.

Note: It employs strong and emphasized persuasive language.

What are Advocacies?

An advocacy is the act or process of supporting a cause or

proposal : the act or process of advocating something.

It also refers to activities that argue, plead, support or

favor a certain cause.

Note: Various causes for advocacy usually aim to influence

decision making with issues involving social, political,
environmental and economic perspectives.
Language Features or Language Devices Used

1. Emotive Language

This involves the use of words that evoke emotions and

make people feel a certain way. Using words that appeal
to the emotion, the writer can sound more convincing.

2. Modal Verbs

The use of words that express modality or how likely

something is going to happen helps adjust the level of
certainty of events to suit arguments.
Language Features or Language Devices Used
Language Features or Language Devices Used

3. Involving the Reader

This is done through the use of personal pronouns like

you, your, we, our, and indicative words like together.

Establishes a connection between author and the reader.

4. Rhetorical Questions

Questions that are not supposed to be answered

Questions which are asked for effect, to illustrate a

point or let the reader think
Language Features or Language Devices Used

5. Using Evidence

It involves the use of facts, figures or quotes from

experts to highlight the writer’s authority and make the
arguments presented more convincing.

6. Repetition

It involves repeating keywords, phrases, or ideas to

appeal to the readers.
Language Features or Language Devices Used

7. Adjectives and Adverbs

Using carefully selected adjectives and adverbs makes it

possible for the writer to influence how the readers feel.

8. Association

Tries to link an object or an idea with something already

liked or desired by the target audience such as wealth,
success, pleasure, and security.
Language Features or Language Devices Used

9. Bandwagon

Commonly used in advertisements, thus persuasion

technique makes the audience believe the idea that “everyone
is doing it” or that “everyone like something”

10. Experts

Relying on expert advice from trusted people like

doctors, scientists and other professionals for things that
the audience do not know.