Professional Documents
Culture Documents
Competitive Environment
Competitive Environment
Competitive Environment
THE COMPETITIVE
ENVIRONMENT
Prospector Strategy
Copyright © 2012 by Cengage Learning. All rights reserved.
• This strategy is most appropriate in relatively
stable conditions with a moderate degree of
uncertainly and risk.
• An analyzer tires to identity and take advantage
of new markets and produces while maintaining
core products and customers.
Analyzer Strategy
Copyright © 2012 by Cengage Learning. All rights reserved.
Differentiation Strategy
• This strategy attempts to develop an image or
reputation for its product or service that sets
the company apart from its competitors.
• This strategy is
undertaken when an
organization tries to
target a specific segment
of the marketplace for its
products or services.
represents “multidivisional”
Organizational Designs
Copyright © 2012 by Cengage Learning. All rights reserved.
The Impact of Unionization and Collective
Bargaining