Professional Documents
Culture Documents
Teaching PowerPoint Slides - Chapter 4
Teaching PowerPoint Slides - Chapter 4
AND LEARNING
LEARNING OUTCOMES
Perceiver
The individual who makes the perception.
Each individual is different therefore interpretation is
different.
Among the characteristics which would influence
individual perception:
• their past experiences
• their motivation level and motivation drivers
• attitudes and interests
• unique individual personality, and expectations
Organizational Behaviour Second Edition All Rights Reserved
© Oxford Fajar Sdn. Bhd. (008974-T), 2017 4–6
FACTORS INFLUENCING
PERCEPTION (cont.)
Targets or Objects
Object or target are the items which we intend to make a
perception on.
• Characteristics of the target or the object affect the
perception.
• Example: motion, sound, background, proximity as
well as the similarity of the targets.
Situations
The situation would be the context in which we see the
object or experience the event.
Perceptual Distortions–Shortcuts