Organisational Creativity & Innovation

Presented by:Amresh Kr Pandey Balakrishna Gawtham raj Pondicherry University

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Creativity

Definition
Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market

Different forms of Creativity

Scientific: inventions or medical cures. Artistic/Musical: beautiful paintings, sculptures, or songs. Creative Writing: novels, short stories, and poems.

Characteristics Of Creativity
Describable and Satisfying:
Novel: unique, new, innovative, different, imaginative, non-typical, unusual. Useful: responds to a need, has some utility or value, answers a question. Through novel, creativity is describable and satisfying.

Cont..
Social Factors:
Creativity is fostered by an environment. Creativity must be valued by a community. Creativity is shaped by those who evaluate it.

Cont..
Intellectual Skills: Humans have intellectual skills that allow them to have creativity . . .
Choosing. Predicting. Interpreting. Translating. Recalling. Manipulating.

Creativity Benefits

Self Confidence. Reduced Stress. Inner Peace. Better control over your life. Satisfaction.