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    T-Shirt Printing Business - (Chemical Enterpreneurship) .

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    Hasnain Sarwar
    This document summarizes a t-shirt printing business plan. The business will buy blank t-shirts and print custom designs that customers select. The summary includes buying equipment like a heat transfer machine, targeting customers aged 15-35 in cities using social media marketing. The plan discusses strengths like unique designs and reasonable prices. It sets objectives to increase sales and awareness. The marketing strategy will use events, magazines and social media advertising. Budgets are allocated for costs, advertising and profits are projected.

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    T-Shirt Printing Business - (Chemical Enterpreneurship) .

    Uploaded by

    Hasnain Sarwar
    26 views19 pages
    This document summarizes a t-shirt printing business plan. The business will buy blank t-shirts and print custom designs that customers select. The summary includes buying equipment like a heat transfer machine, targeting customers aged 15-35 in cities using social media marketing. The plan discusses strengths like unique designs and reasonable prices. It sets objectives to increase sales and awareness. The marketing strategy will use events, magazines and social media advertising. Budgets are allocated for costs, advertising and profits are projected.

    Original Description:

    One Million Project Business Idea.

    Original Title

    t-shirt printing business-(Chemical Enterpreneurship).

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    This document summarizes a t-shirt printing business plan. The business will buy blank t-shirts and print custom designs that customers select. The summary includes buying equipment like a heat transfer machine, targeting customers aged 15-35 in cities using social media marketing. The plan discusses strengths like unique designs and reasonable prices. It sets objectives to increase sales and awareness. The marketing strategy will use events, magazines and social media advertising. Budgets are allocated for costs, advertising and profits are projected.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views19 pages

    T-Shirt Printing Business - (Chemical Enterpreneurship) .

    Uploaded by

    Hasnain Sarwar
    This document summarizes a t-shirt printing business plan. The business will buy blank t-shirts and print custom designs that customers select. The summary includes buying equipment like a heat transfer machine, targeting customers aged 15-35 in cities using social media marketing. The plan discusses strengths like unique designs and reasonable prices. It sets objectives to increase sales and awareness. The marketing strategy will use events, magazines and social media advertising. Budgets are allocated for costs, advertising and profits are projected.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 19

    Topic : T-shirt printing business plan.

     Presentor Name: Hasnain Sarwar


     Roll No. : 4128
     Instructor: Dr. Rashid Mehmood
    Executive Summary:

    Buying t-shirt from garment stock and industry


    and print them and then sell in market.T-Shirt will
    be designed by a buyer which is an exciting new
    business that  allows customer to custom design
    a shirt (specifically the design on the  front or
    back) any way that they would like.

    MasterMi
    nd
    Process of presentation Executive
    Summary

    Action Marketing
    Budgets Introduction
    programs Strategy

    Process of
    Presentatio
    Objective n Current

    Controls and Marketing

    issues Situation

    SWOT
    Conclusion
    analysis

    MasterMi
    nd
    Heat transfer machine or printing machine
    Current Marketing
    Situation:(continued)
    Current Marketing Situation:

    MasterMi
    nd
    Current Marketing
    Situation:(continued)
    •Demographics: Age & Gender : 15-35 young males & 15-25 young 
    females
    •Geographic: Primarily customers/consumers will be from City,  as
    business.
    •Socio-Cultural: Internet using Facebook generation, Believes in
    the  change in Society, proud to express oneself using dress outline.
    •Psychographic: Our offered various type t-shirts will be a better choice 
    for those
    Who wants to enjoy various designer t-shirts in a competitive price
    and  those who are ready to pay the price to give life to their
    imagination in  their t-shirts.
    •Buying Behavior: Higher user status (high rate of purchases) will be 
    encouraged by price negotiation and loyal customers will be given 
    preferences

    MasterMi
    nd
    SWOT ANALYSIS
    Primary
    factors
    Strengths Weaknesses
    S W • First mover opportunity
    - Unique design patterns
    • Growing internet users in
    - Reasonable price pakistan
    - Easier to design • Advertising both in online and
    offline
    -Customers can get t-shirts
    • Use of advanced technology
    designed by compared to others
    them at their own choice

    Opportunities Threats
    O •Additional postage cost to deliver T
    customers • First two years offline outlet
    •First two years ArmorInk will only have to compete with
    take orders online, no delivery will be established brands
    done
    •Established brands may start
    •Channel conflicts can arise when
    more online intermediaries will be imitating our strategy
    MasterMi
    nd
    added
    Objectives and Issues:
    Typically, marketing objectives include some or all of the following:

    • Increase sales
    • Build brand awareness
    • Grow market share
    • Launch new products or services
    • Target new customers
    • Enter new markets internationally or locally
    • Improve stakeholder relations
    • Enhance customer relationships
    • Improve internal communications
    • Increase profit

    Example:
    • To increase the number of enquires from our marketing communications activities by
    15%  by the end of the year.
    • To increase sales by 20% within 12 months,
    Marketing Strategy

    It is very important for any company to build the right relationships with 
    the right customers involves treating customers as assets that need to
    be  managed and maximized. (Kotler and Armstrong 2015) We will
    emphasize  customer’s demands. We believe that if we able to fulfill
    customer’s  demand then we will be succeed. Usually we will take
    product concept  because we believe that, if we maintain quality, we will
    reach our ultimate  goal.

    We will emphasize to product quality by adding feature we may create


    value in order to capture values from customer’s in return.
    Advertising = we will run ads in several young adult magazines.
    Youth events=Many different events will be sponsored, such as music
    festivals  and sporting events.
    Student groups=we will attempt to gain awareness of the different student
    groups who actively purchase shirts for their members.
    Adding features(celebrities autograph in t-shirt)
    MasterMi
    nd
    Marketing Strategy(Continued)

    preferably advertising the


    products and  establish a
    corporate image on social 
    media

    MasterMi
    nd
    Action Program
    We will focus on quality of our product. So, we will take product concept. But, Before Special day or occasion 
    such as Eid, independence day other events then we will take production concept.
    After this occasion, if product will be unsold, then we will take selling concept by promoting these product for 
    clearing our stock.

    Usual time Before any special occasion After any special occasion

    Sell
    Production

    Pro
    motion MasterMi
    nd
    Budgets 
    Monthly
    Budgets  For
    first month

    Custom t-shirt cost for 5000 pieces 3.5-4 lac 

    Machinery cost 1.5-2 lac

    Advertising cost(locally,social, 1lac


    web development)
    Other expenses(labour,electricity,transport,rent) 2 lac

    Total  9 lac

    MasterMi
    nd
    Budgets(continued)

    Product selling in market

    One t-shirt price range in industry 150-200

    One t-shirt range.price in market 200-250

    Production  5000

    Total revenue 5000*225=1,125,000

    Profit  2,25,000

    MasterMi
    nd
    Desig
    n

    MasterMi
    nd
    Conclusion:

    We have wanted to make a quality of product based 


    strategy. Here we have discussed about current 
    marketing situation, SWOT analysis, Objective and 
    Issues, a detailed marketing strategy with budget .It
    is  a well detailed project.

    MasterMi
    nd
    Credit :Hasnain sarwar 

    MasterMind

    Thank you
    for your precious attention
    MasterMi
    nd

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