Copyright © 2015 Pearson Education, Inc.

Chapter 4 - 1
1. Information resources
2. Database advantages
3. Relational database
4. Master data management
5. Data warehouse
6. Information management

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 2

• Structured information
• Unstructured information
• Semi-structured information
• Metadata

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• Accuracy
• Precision
• Completeness
• Consistency
• Timeliness
• Bias
• Duplication
Copyright © 2015 Pearson Education, Inc. Chapter 4 - 4
• Record
• Field
• Table

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• Redundancy and inconsistency
• Lack of integration
• Inconsistent definitions
• Dependence

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• Reduced redundancy
• Integrity and accuracy
• Ability to adapt to changes
• Performance and scalability
• Security

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 • One to one (1:1)
• One to many (1:M)
• Many to many (M:M)

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 8

• Tables of records
• Link field in one
table to field in
another table
• Separates data from
paths to retrieve
data

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 • Entities and
attributes
• Primary key
• Normalization

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• Relationships and foreign keys
• Complex relationships

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• Structured query language (SQL)
• Interactive voice response (IVR)
• Natural language interfaces

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• Performance tuning
and scalability
• Integrity, security,
and recovery
• Documentation

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• Integration • Master data
challenges management
• Shadow systems • Data stewards

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• Building data warehouses
• Extract, transform, and load (ETL)
• Data mining

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• Ownership issues
• Databases without boundaries
• Stakeholders

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 16

1. Information resources
2. Database advantages
3. Relational database
4. Master data management
5. Data warehouse
6. Information management

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 17

• Video surveillance
• Automatic plate
number recognition
• Database
• Queries and data
mining
• Privacy

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 18

• $15 billion sales, 70 countries
• Consistency in products and data
• Colgate Business Planning (CBP)—profit,
loss and ROI by product, region, and retailer
• Reinvested $100 million in most profitable
promotions, goal $300 million

Copyright © 2015 Pearson Education, Inc. Chapter 4 - 19

Chapter 4 - 20
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