Cza’s Neko Café

Shelter Cat
Table of contents
Executive Summary ...........

Management.............

Market Trends ...............

Market Segmentation..............

Competitive Analysis..............

Services for Costumers.............

Company Staff.............
Executive Summary
Cza’s Neko Café will be a cat cafe owned by
Czarina Pagulayan, providing trained cats for those
who want to adopt, and for those who just want to
play at the moment while having a relaxing time and
diet, located in Manila.

Shelter Cat
Management
Before I thinking about how to open a cat cafe, i
should rent the most suitable space and convert it
into an appealing cafe. Cza’s Neko Café will be
owned and managed by Czarina Pagulayan, I will
hire a team to train stray cats, to prepare menu for
the customers and to help in running the business
smoothly.

Shelter Cat
 My target is to become the best cat cafe in
Manila, to achieve my goals, the
company’s forecasted performance over
the next three years, is elaborated in the
Costumer chart below:

My target customers will be the residents

especially young and children, tourists and the
professionals of our society living in Manila.
 Market Trends
About 18.8 million cats are owned by 35% of all households
in Manila. Many people love to have cats as their pet animals
and many who lack proper space and time to have pets seek
places like cat cafes to console their desires of playing with
the beautiful creature. Although the market isn’t thronged up
with such cafes, yet the interest of target audience shows that
the business will soon reach its peak point.

Shelter Cat
 Market segmentation
Children and
Teens 20%

Young and Adults

32%

Tourists and
Passers by 48%
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Children & Teens: Our expert has identified children as
the sole customers of Kitty Cafe, there are many children
and teens in the city whose parents don’t allow them to
keep pets at home due to their careless attitudes, so they
can come to our cafe and can play with their desired cat
as long as they want.

Young & Adults: There are a lot of young and adults

who want to keep a pet at their residence but are unable
to give proper care and attention to them, these people
will also rush towards our cafe in their free times to relax
themselves and fresh their moods. These people will also
avail our veterinary services and can, of course, adopt Shelter Cat
our cats whenever they want to.
Tourists & Passers-by: My last category of
target customers will comprise of the
tourists and the passers-by who will not
be able to resist coming inside on seeing
our lovely and relaxing atmosphere.
 Competitive analysis
I decided to start a cat cafe, then i must come up with distinguished competitive aspects to clarify that
why should I target customers choose you instead of all others.

Cza’s Neko Café biggest competitive advantage is the excellent customer service, and secondly its
elegant and comfortable atmosphere to uplift your mood while serving a delicious meal. Only we in all
our competitors are providing veterinary services by a professional vet.

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$20 $60
Sales Strategy

My extensive research on how to run a cat cafe has

enabled her to come up with the following marvelous
advertising ideas.

• We’ll held a party with an exhibition show by our

trained cats
• We’ll provide 20% discount on all our services for the
first three months of our launch
• We’ll advertise ourselves by using posters, brochures,
print media, and social media
Sales Monthly
Sales Yearly
Services for customers
Selling Trained Cats: Our primary service will be to sell
the trained and beautiful cats to the cat lovers who
want to adopt them. The customers can freely play and
spend time with the trained cats after paying a very few
charges to know with which type of cat they feel the
most

Playing Temporarily: For the persons who don’t have

space or time to keep their lovable pet animals, we’ll
provide our cats to play with by charging a little amount
of money.
Food & Drinks: We have an assortment of salads,
snacks, cakes, teas, coffees, and drinks to provide our
customers with a full relaxing time and energizing diet.
Services for customers
Veterinary Services: We’ll also have a professional vet to
treat disorders, diseases, and injuries in your pet animals
including cats and dogs.
Company Staff
To run my business Cza’s Neko Café, I will hire the following
personnel to assist and managing my business:
• 1 Co-Manager to monitor all the operations of the cafe
• 2 Accountants to maintain financial records
• 1 Veterinary Doctor to treat injuries and damages to pet animals
• 4 Cat Trainers to train the cats
• 2 Drivers to bring in stray cats
• 4 Cooks to manage the menu
• 5Waiters to serve the customers
• 5Cleaners to maintain the cleanliness