PRICE STRATEG

Ford has attractive incentives that make it difficult for customers to ignore the incentive
programs
Preferential price for each car when buying a Ford car

Ford Everest Ford Ranger Ford Transit

 Voucher for oil and filter change 3
extended warranty package of up to times/18 months (Oil Save Pack)
3 years or 200,000 km, whichever
comes first, and electric sliding
doors
A type of car with a discount of 4% -
6%

The promotion level is from 20 -40 million VND, the promotion level is
converted through the voucher for taking the car for maintenance or
replacing car accessories,...
 PROMOTION STRATEGY
• There are many methods to advertise the brand, to position the brand in the hearts of customers, to
be subtle in promoting the image and connection between customers and Ford through advertising
forms such as:
1. Social media advertising
2. Outdoor advertising
3. Advertising through charity
4. Event advertising
5. Skippable in-stream ads
6. Advertisement Discover
7. Bumper ads
 ACTION PLAN
  Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Auto show
                       
 

Test drive
                       
 

Advertising
                       
 

Customer
Service                        
 
 Auto show

• About the Ford auto show, The exhibition takes place from March 1 to
March 7, Share the good things about Ford bringing to customers and
the service, quality, and the right time for customers to come back
after a Tet holiday.

• Besides, October, from October 1 to October 7, near the end of

the year, this is the time used to attract customers, the time
when most other car manufacturers hold exhibitions to
approach customers and compete with products. with other car
manufacturers.
 Test drive

• the first week of April and the

first week of November, after the
time of the Ford auto show.
Customers need to pre-register
the car they want to experience
• In order for Ford to have the
most thoughtful preparation time
as well as bring the best car
experience to customers, ensure
safety and meet the needs of
customers during the experience
 Advertising

We want to advertise for a

year in the first and last In addition, advertising on social networking platforms such as Youtube,
weeks of each month, to we use to run ads including short ads and product reviews, about short
bring customers connection ads we use 16 seconds to advertise products about smart technology and
with Ford. multi-use features of cars, about product reviews based on today's social
networking platform that will reach many people Most people rely on
product reviews and recommendations for consideration
 Customer Service

• We are going to close each

quarter of the year to have time
to prepare essential services and
serve our customers with
gratitude

• Happy birthday to customers,

create reliability and best service
for customers