EVOLUTION

OF TRADITIONAL
TO NEW MEDIA
ST. ROBERT’S INTERNATIONAL ACADEMY
 OBJECTIVE OF THE DAY

The students should be able to:

o Examine the technology or resources

available during the prehistoric age, the
industrial age, the electronic age, and
the new or digital age.

o Identify the devices used by people to

communicate with each other, store
information, and broadcast information
across the different ages.
2 ST. ROBERT’S INTERNATIONAL ACADEMY
 EVOLUTION OF MEDIA
Media and Information has evolved throughout history. Humans have always lived in a largely technological
world. Based upon changes in technology, society has even named major periods of time based upon it:

PRE-INDUSTRIAL AGE INDUSTRIAL AGE ELECTRONIC AGE INFORMATION AGE

1 2 3 4

3 ST. ROBERT’S INTERNATIONAL ACADEMY

 1
PAPYRUS IN ACTA DIORNA
EGYPT IN ROME
(2,500 BC) (130 BC)
PRE-INDUSTRIAL AGE

(Before 1700s) CAVE DIBAO IN

PAINTINGS CHINA
People discovered fire, developed (35,000 BC) (2ND CENTURY)
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron. CODEX IN THE
CLAY TABLET MAYAN
REGION
(2400 BC)
(5TH CENTURY)
4 ST. ROBERT’S INTERNATIONAL ACADEMY
 TELEPHONE
PRINTING PRESS

2
MOTION PICTURE
PHOTOGRAPHY

TYPEWRITER

PUNCH CARDS
INDUSTRIAL AGE
(1700s-1930s) COMMERCIAL MOTION
PICTURES WITH SOUND
People used the power of steam,
developed machine tools,
established iron production, and the
manufacturing of various products NEWSPAPER
TELEGRAPH
(including books through the
printing press).
5 ST. ROBERT’S INTERNATIONAL ACADEMY
 3
TRANSISTORS UNIVAC 1
(1930) (1951)

ELECTRONIC AGE TELEVISIONS

MAINFRAME
COMPUTERS
(1941) (1960)
(Before 1930s -1980s)
The invention of the transistor
ushered in the electronic age. TRANSISTOR PERSONAL
RADIO COMPUTERS
(1947)

OHP WALKMAN
6 ST. ROBERT’S INTERNATIONAL ACADEMY (1950)
 3 TRANSISTORS
(1930)
ELECTRONIC AGE

The transistors ushered in electronic age

and it led to the creation of other media
too.
Transistors are at the very core of today's
electronics technology. 

7 ST. ROBERT’S INTERNATIONAL ACADEMY

 3 TELEVISION
(1941)
ELECTRONIC AGE

Television (TV), sometimes shortened

to tele or telly, is
a telecommunication medium used
for transmitting moving images in mono
chrome (black and white), or in color,
and in two or three
dimensions and sound.
8 ST. ROBERT’S INTERNATIONAL ACADEMY
 EVOLUTION OF TELEVISION

9 ST. ROBERT’S INTERNATIONAL ACADEMY

 3 TRANSISTOR RADIO
(1947)
ELECTRONIC AGE

A transistor radio is a small

portable radio receiver that uses
transistor-based circuitry.
Following their development in
1954, made possible by the
invention of the transistor in
1947.
10 ST. ROBERT’S INTERNATIONAL ACADEMY
 3 OVERHEAD PROJECTOR
(OHP)-(1950)
ELECTRONIC AGE

An overhead projector (OHP) is a

variant of slide projector that is
used to display images to an
audience.

11 ST. ROBERT’S INTERNATIONAL ACADEMY

 OVERHEAD PROJECTOR
(OHP)-(1950)

Overhead Projector (OHP) sh
Overhead Projector (OHP) sheets,
also called as transparent sheets are
a unique range
of sheets manufactured using a
superior grade of transparent, light-
weight, non-shaded material used in
overhead projector or OHP.
12 ST. ROBERT’S INTERNATIONAL ACADEMY
 3 UNIVAC 1 (UNIVERSAL AUTOMATIC
COMPUTER) - (1951)
ELECTRONIC AGE

UNIVAC, the world’s first commercially

produced electronic digital computer.
UNIVAC was developed by J. Presper
Eckert and John Mauchly, makers of
ENIAC, the first general-purpose
electronic digital computer.
13 ST. ROBERT’S INTERNATIONAL ACADEMY
 3 UNIVAC 1 (UNIVERSAL AUTOMATIC
COMPUTER) - (1951)
ELECTRONIC AGE

A vacuum tube, an electron

tube, or valve  is a device that
controls electric current flow in a
high vacuum between electrodes to
which an electric potential
difference has been applied.
14 ST. ROBERT’S INTERNATIONAL ACADEMY
 3
MAINFRAME COMPUTER- (1960)

ELECTRONIC AGE

Mainframes are a type of

computer that generally are known
for their large size, amount of
storage, processing power and
high level of reliability. 

15 ST. ROBERT’S INTERNATIONAL ACADEMY

 3
PERSONAL COMPUTERS

ELECTRONIC AGE

A personal computer (PC) is a multi-

purpose computer whose size and
capabilities makes it feasible for
individual use. Personal computers are
intended to be operated directly by an
end user, rather than by
a computer expert or technician.
16 ST. ROBERT’S INTERNATIONAL ACADEMY
 PERSONAL COMPUTERS

Floppy Disk (1970)

Floppy disk is a removable
magnetic storage medium. This
is used for moving information
between computers, laptops or
other devices. Some early
digital cameras, electronic
music instruments and older
17 ST. ROBERT’S INTERNATIONAL ACADEMY
computer game consoles use
floppy disks.
 3
WALKMAN (1980)

ELECTRONIC AGE

Walkman is a brand of portable

media players manufactured
by Sony. The original Walkman,
released in 1979, was a portable
cassette player that allowed
people to listen to music of their
choice on the move
18 ST. ROBERT’S INTERNATIONAL ACADEMY
 3
DISCMAN/CD WALKMAN

ELECTRONIC AGE

Discman was Sony's brand
name for portable CD players.
In 1997 the name was changed
to CD Walkman.

19 ST. ROBERT’S INTERNATIONAL ACADEMY

 MP3 & MP4 PLAYERS

VS

20 ST. ROBERT’S INTERNATIONAL ACADEMY

WHAT’S THE DIFFERENCE?
The most fundamental difference
between MP3/MPEG-3 and
MP4/MPEG-4 is the type of data
they store.
MP3 files can only be used for
audio, whereas MP4 files can store
audio, video, still images, subtitles,
and text. In technical terms, MP3 is
an “audio coding” format while
MP4 is a “digital multimedia
container” format.
21 ST. ROBERT’S INTERNATIONAL ACADEMY
4 INFORMATION AGE |
DIGITAL AGE
(1900s-2000s)

22 ST. ROBERT’S INTERNATIONAL ACADEMY

 4 WEB BROWSERS

INFORMATION AGE

A browser is a software application

used to locate, retrieve and display
content on the World Wide Web,
including Web pages, images and
video.
23 ST. ROBERT’S INTERNATIONAL ACADEMY
4 SEARCH ENGINES

INFORMATION AGE

A search engine is a web-based tool

that enables users to locate
information on the World Wide Web.
Popular examples of search
engines are Google, Yahoo!

24 ST. ROBERT’S INTERNATIONAL ACADEMY

 Search Engine Results Pages

SERPs

Search Engine Results

Pages (SERPs) are
the pages displayed by search
engines in response to a query
by a user. The main component
of the SERP is the listing
of results that are returned by
the search engine in response
25 ST. ROBERT’S INTERNATIONAL ACADEMY to a keyword query.
26 ST. ROBERT’S INTERNATIONAL ACADEMY
 4 SOCIAL NETWORKS
INFORMATION AGE

A social networking service is an online

platform which people use to build social
networks or social relationships with other
people who share similar personal or career
interests, activities, backgrounds or real-life
connections. Social networking services
vary in format and the number of features.
27 ST. ROBERT’S INTERNATIONAL ACADEMY
 FRIENDSTER

Before Friendster was redesigned, the

service allowed users to contact other
members, maintain those contacts,
and share online content and media
with those contacts. Users could share
videos, photos, messages and
comments with other members via
profiles and networks. It is considered
one of the original social networks.

28 ST. ROBERT’S INTERNATIONAL ACADEMY

 FACEBOOK

On February 4, 2004, Mark

Zuckerberg launched "Thefacebook".
The social networking service
gradually expanded to the most
universities in Canada and USA. On
August, 2005, the company dropped
'The' from its name, and on
September 26, 2006, Facebook was
opened to everyone at least 13 years
29 ST. ROBERT’S INTERNATIONAL ACADEMY
old with a valid email address.
 Why is Facebook blue?
According to The New Yorker, the
reason is simple. It’s because Mark
Zuckerberg is red-green color blind;
blue is the color Mark can see the
best.

30 ST. ROBERT’S INTERNATIONAL ACADEMY

 TWITTER (2006)

Twitter is an American online

news and social networking
service on which users post and
interact with messages known as
"tweets".

31 ST. ROBERT’S INTERNATIONAL ACADEMY

 TUMBLR (2007)

Tumblr is a microblogging and

social networking website
founded by David Karp in 2007
and owned by Verizon Media.
The service allows users to post
multimedia and other content to
a short form blog. Users can
follow other users' blogs.
32 ST. ROBERT’S INTERNATIONAL ACADEMY
 SMART PHONES

A mobile phone that performs

many of the functions of a
computer, typically having a
touchscreen interface, Internet
access, and an operating system
capable of running downloaded
applications.
33 ST. ROBERT’S INTERNATIONAL ACADEMY
 1G: VOICE ONLY

Remember analog phones back in the day?

Cell phones began with 1G technology in
the 1980s. 1G is the first generation of
wireless cellular technology. 1G supports
voice only calls.
The maximum speed of 1G technology is
2.4 Kbps.
34 ST. ROBERT’S INTERNATIONAL ACADEMY
 2G: SMS and MMS

Cell phones received their first major

upgrade when their technology went from
1G to 2G. This leap took place in Finland in
1991 on GSM networks and effectively took
cell phones from analog to digital
communications.
The 2G telephone technology introduced
call and text encryption, along with data
35 ST. ROBERT’S INTERNATIONAL ACADEMY
services such as SMS, picture messages,
and MMS.
 2.5G and 2.75G: Data, Finally

Before making the major leap from 2G to

3G wireless networks, the lesser-known
2.5G and 2.75G were interim standards that
bridged the gap to make data transmission
— slow data transmission — possible.
2.5G and 2.75G were not defined formally
as wireless standards. They served mostly
as marketing tools to promote new cell
phone features to the public.
36 ST. ROBERT’S INTERNATIONAL ACADEMY
 3G: More Data, Video Calling,
and Mobile Internet

The introduction of 3G networks in 1998

ushered in faster data-transmission speeds,
so you could use your cell phone in more
data-demanding ways such as for video
calling and mobile internet access. The
term "mobile broadband" was first applied
to 3G cellular technology.
The maximum speed of 3G is estimated to
be around 2 Mbps for non-moving devices
37 ST. ROBERT’S INTERNATIONAL ACADEMY
and 384 Kbps in moving vehicles. 
 4G: The Current Standard

The fourth generation of networking, which

was released in 2008, is 4G. It supports
mobile web access like 3G does and also
gaming services, HD mobile TV, video
conferencing, 3D TV, and other features
that demand high speeds.
The max speed of a 4G network when the
device is moving is 100 Mbps. The speed is
1 Gbps for low-mobility communication
38 ST. ROBERT’S INTERNATIONAL ACADEMY
such as when the caller is stationary or
walking.
 5G: The Next Standard

5G is a wireless technology with a limited

rollout that's intended to improve on 4G.
5G promises significantly faster data rates,
higher connection density, much lower
latency, and energy savings, among other
improvements.
The anticipated theoretical speed of 5G
connections is up to 20 Gbps per second.
39 ST. ROBERT’S INTERNATIONAL ACADEMY
 WEARABLE GADGETS

Wearable
technology, 
wearables, fashion technology, tech
togs, or fashion electronics are smart
electronic devices that are worn close to
and/or on the surface of the skin, where
they detect, analyze, and transmit
information concerning e.g. body signals
such as vital signs, and/or ambient data
40 ST. ROBERT’S INTERNATIONAL ACADEMY
and which allow in some cases
immediate biofeedback to the wearer
THANK YOU!

41 ST. ROBERT’S INTERNATIONAL ACADEMY