Professional Documents
Culture Documents
P1 Hieplong
P1 Hieplong
P1 Hieplong
• Describing travel preferences about your dream getaway and getting detailed
recommendations tailored on the basis of your past travel behaviour is not a
crazy fantasy from your favourite movie! We are getting to the point when a
computer would book your entire package including airline tickets, hotel
accommodation, entirely based on your profile features and past experiences.
• Cognitive Computing, a break-through self-learning system that works via
voice recognition, data mining and natural language processing to replicate a
human brain, is highly likely to makes these steps possible in the nearest
future. Still hard to believe? Just ask Siri about the weather conditions in your
town, and you’ll realize that we already have a precursor of cognitive
computing next us!
3. Global mobile presence
• As the Travel Flash Report by Criteo informs, over 1/3 of the world’s population use a
mobile device to book a hotel room. Free mobile connectivity is a must for many
users, both Wi-Fi and 4G. Internet connections are offered now in most hotels,
restaurants and airports. The technology goes even further: some chains are already
offering their clients devices throughout their hotel stay as a courtesy. Thus,
the Casual Hoteles chain offers the Mobile Pack service, which includes a device with
Wi-Fi connection, portable battery, and selfie stick, free to customers who book
directly on their website.
•
Mobile connectivity turns into a rigid requirement rather than a luxury element.
Customers expect seamless mobile experience when they travel, from planning
through the travel itself, during their stay in a chosen accommodation to the post-
travel special offers.
4. AI, Chatbots and IoT integration
• Data is a true protagonist of today’s digital transformation. Travel companies capture and
store massive amounts of data. During every step of the travel journey they collect data such
as customer data, flight paths, transactions. The rewards of data use include an ability to
make more informed decisions, learn about customers and competitors, improve the
customer experience and increase revenues.
• When used effectively, this information can reveal which services customers use most and
which are the least popular ones.At the same time, to maximise financial results, hotels need
to know how to sell the right product to the right customer and at the right moment. As for
the internal data, such as past occupancy rates, room revenue and current bookings, it can be
combined with external data (e.g., information about local events, flights and school holidays)
in order to more accurately predict and anticipate demand.
• As a consequence, hotels will manage prices and room rates in a more efficient way,
increasing them at times of high demand, in order to maximise the revenue that is generated.
6. Reputation
• The fact that guests can book instantly also means they can share
their opinions instantly via Facebook, Instagram, TripAdvisor... That’s
why technology has pushed hotels and restaurants to focus even
more on providing quality customer service. Whoever wants a superb
review, needs to take care of the level of experiences they render to a
customer. While the ultimate goal is to deliver a better customer
experience, it is vital to understand that you need to deliver the
“right” customer experience to the “right” people.
7. Virtual Reality
• Whether it’s a hotel property or a tourist destination, guests can take a look without even leaving
their living room via virtual reality. The goal is to offer a preview of what guests will experience. This
isn’t being done on a widespread scale yet, but some major operators are offering guests the chance
to experience at least a snippet of their travel experience—offering a great option to get an
incredible pre-experience for those planning a visit to a faraway destination.
• To illustrate, Navitaire, an Amadeus company, is creating a travel search and booking tool allowing
potential travelers to visit a destination, select an airplane seat, and examine rental cars — and then
pay for the entire trip — all within the virtual reality space.
• Due to digital transformation strategy and other business transformations, travelers, as well as
people working in the industry, could notice remarkable and positive changes that forever alter how
people manage their trip-related needs driving digital transformation in the travel industry. It’s
more than clear that the tourism companies that do not undergo a digital transformation process will
lose competitive edge and become obsolete.
• The time has come to embrace the changes and adopt the cutting-edge technologies. For a better
more connected world. Here. Today. Now. Your company can change the world!
Monitoring tool : EmailAnalytics
• First up, there’s our own EmailAnalytics (#biased, I know, but hear me out
😃). It’s unique from all the other tools in this list because it offers email
activity tracking, which isn’t available with any of the other tools.
• And with email being the primary source of communication for remote
workers, it’s a fantastic way to measure productivity.
• EmailAnalytics visualizes your team’s email activity, like how many emails
they’re sending and receiving, their average email response times, and even
their busiest times and days of the week.
• With this information, you can easily see how busy your employees truly
are, and how quickly they’re communicating with clients, leads, customers,
vendors, and each other.
Productive tool : Global Distribution System (GDS)