Advance Data Analytics Unit 4

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Noida Institute of Engineering and Technology, Greater Noida

Advanced Concepts of Analytics

Unit: 4

Share Data through Art of Visualization


Archana Verma
NIET
Course Details MCA Department
(MCA 3rd Sem)

Faculty Name Subject code and abbreviation Unit Number


1
11/24/2022
Brief Introduction about Me

Designation Assistant Professor MCA Dept NIET GR Noida


B SC. Computer Miranda House Delhi University Delhi 1992
Science
University of
Master of Information
Qualification Science ADFA New South Canberra,
Wales Australia 1995
MCA MDU MDU Rohtak 2004
MTech Amity University Noida 2013

Experience 26 years INDUSTRY Teaching


6 Years (TCS) 20 Years  
National
International National Journal
Papers Journal 1 3 Conference
Publications 1
National
Books    
4
First Year Second Year
Awards Merit Scholarship Session 2010- Session 2011-
M Tech (2) 2011 2012  
Archana Verma KCS-058 UNIT-1

11/24/2022 2
Evaluation Scheme

• MCA CURRICULUM STRUCTURE


   
Subject
  Periods Evaluation Schemes End      
S. No. Subject Name Semester Total Credit
Codes
L T P CT TA Total PS TE PE  

1 AMCA0301 Software Engineering 3 0 0 30 20 50   100     150 3

2 NEW Problem Solving using 3 0 0 30 20 50   100     150 3


Python
3   Web Technology 3 0 0 30 20 50   100     150 3

4   Elective-II 2 0 0 30 20 50   50     100 2

5 NEW Computer Networks 3 0 0 30 20 50   100     150 3

6   Web Technology Lab 0 0 4       50   50   100 2

7 AMCA0351 Software Engineering Lab 0 0 4       50   50   100 2

    Elective-II Lab 0 0 2       50       50 1

8 NEW Problem Solving using 0 0 4       50   50   100 2


Python Lab
  NEW Mini Project 0 0 4       50   50   100 2

Archana Verma
    KCS 058 HCI
GRAND TOTAL Unit
  -1         250 250 11/24/2022
450 200   1150 23

3
Evaluation Scheme

• MCA CURRICULUM STRUCTURE

S. No. Subject Course Name University / Industry No of Hours Credits


Code Partner Name

I   Process Data from Dirty to clean Offered by Google 22 hrs.  

II   Analyze Data to Answer Questions Offered by Google 84 hrs.  

    Share Data through Art of      


III Visualization Offered by Google 23 hrs.

      USDAVIS University of    
IV Introduction to Google SEO California 14 hrs.

      USDAVIS University of    
V Google SEO Fundamentals California 29 hrs.

    Optimizing a website for Google USDAVIS University of    


VI Search California 14 hrs.

Archana Verma KCS 058 HCI Unit -1 11/24/2022

4
Autonomous Syllabus

UNIT 1 - Process Data from Dirty to Clean


Introduction to focus on integrity, why data integrity is important, balancing objectives with data integrity, dealing with insufficient
data, the importance of sample size, using statistical power, Determine the best sample size Clean it up! Why data cleaning is
important Recognize and remedy dirty data, Data-cleaning tools and techniques, Cleaning data from multiple sources, Data-cleaning
features in spreadsheets, Optimize the data-cleaning process.
 
UNIT 2 - Advance Data Cleaning
Different data perspectives, Using SQL to clean data, Understanding SQL capabilities, Spreadsheets versus SQL, Widely used SQL
queries, Advanced data cleaning functions Manually cleaning data: Verifying and reporting results Cleaning and your data
expectations The final step in data cleaning Documenting results and the cleaning process: Capturing cleaning changes, Why
documentation is important, Feedback and cleaning
UNIT 3- Analyze Data to Answer Questions
Data analysis basics: The analysis process, Organize data for analysis: Always a need to organize, More on sorting and filtering, Sort
data in spreadsheets: Sorting datasets, The SORT function, Sort data using SQL: Sorting queries in SQL, Convert and format data:
Getting started with data formatting, From one type to another, Data validation, Conditional formatting Combine multiple datasets:
Merging and multiple sources, Strings in spreadsheets. VLOOKUP for data aggregation, Aggregate data for analysis, Preparing for
VLOOKUP, VLOOKUP in action, Identifying common VLOOKUP errors.
 
UNIT 4 - Share Data through the Art of Visualization
Communicating your data insights, Introduction to communicating your data insights, Understand data visualization: Why data
visualization matters, Connecting images with data, A recipe for a powerful visualization, Dynamic visualizations, Design data
visualizations: Elements of art, Data visualization impact, Design thinking and visualizations.
 
UNIT 5 - Sharing data with Tableau
Get started with Tableau: Data visualizations with Tableau, Tableau Public and other online tools Meet Tableau, create a data
visualization in Tableau, create visualizations in Tableau: The good, the bad, and the ugly, Use data to develop stories: Storytelling
with data, bringing ideas to life Use Tableau dashboards: Tableau dashboard basics, From filters to charts. Creating your first Tableau
dashboard. Compelling presentation tips, sharing a narrative. The art and science of an effective presentation. Presenting with a
framework Weaving data into your presentation, Brittany: Presentation skills for new data analysts, Proven presentation tips, Present
ArchanalikeVerma KCS
a pro, Anticipate the 058 HCIHandling objections,
question, Unit -1Q&A best practice, Connor: Becoming an expert data11/24/2022
translator
 
 
5
CONTENT

• Powerful Visualization
• Objective
• Course Outcome • Dynamic Visualizations
• CO – PO Mapping
• Prerequisite • Elements of art
• Recap • Data visualization impact
• Introduction to • Design thinking and visualizations
communicating your
• Daily Quiz
data insights
• Video Lectures Link
• The Power of Data
• Weekly Assignment
• Why data visualization
• MCQs
matters
• Expected questions in university Exam
• Connecting images with
data • Summary

Dr Tushar Jain AMCA 0214


11/24/2022 6
UNIT-II
Course Objective

•1
•To help students understand digital marketing practices, inclination of digital
consumers and role of content marketing.
•2
•To provide understanding of the concept of E-commerce and developing marketing
strategies in the virtual world
•3
•To impart learning on various digital channels and how to acquire and engage
consumers online.
•4
•To provide insights on building organizational competency by way of digital marketing
practices and cost considerations.
•5
•To develop understanding of the latest digital practices for marketing and promotion.
d.

Faculty Name Subject code and abbreviation Unit


11/24/2022 Number 7
Course Outcome

•CO1
•It will develop proficiency in interpreting marketing strategies in the digital age and
provide fundamental knowledge for working in an online team.
•CO2
•It will enable them to develop various online marketing strategies for various
marketing-mix measures.
•CO3
•It will guide them to use various digital marketing channels for consumer acquisition
and engagement.
•CO4
•It will help in evaluating the productivity of digital marketing channels for business
success.
•CO5
•It will prepare candidates for global exposure of digital marketing practices to make
them employable in a high growth industry

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 8


CO-PO and PSO Mapping

Course PO1 PO PO PO PO PO PO PO PO PO PO PO
outcom 2 3 4 5 6 7 8 9 10 11 12
es
CO1 2 2 2 2 3 3 3 3 2 3 3

CO2
3 3 3 3 3 3 3 3 3 3 3

CO3
3 3 3 3 3 3 3 3 2 3 3

CO4
3 3 3 3 3 3 3 3 3 3 3

CO5
3 3 3 3 3 3 3 3 2 3 3

1-weak 2-Medium 3-strong

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 9


Prerequisite and Recap

• The students are required to have basic


knowledge of computers and maths.

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 10


Introduction to communicating your data insights

   


The art of data storytelling through visualization. 

•As a data analyst, you can do all the necessary work of


- planning, 
- collecting,
- cleaning, and
- analysis

•Need to show stakeholders


- what your data means
- in a compelling way using visuals.

•Analyst need to
- effectively communicate
- the stories you want to covered
- to stakeholders. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 11


Introduction to communicating your data insights

   

•Stakeholders usually lack the


- time, 
- access to data, or
- expertise needed to
- find those stories by themselves. 

•This is the share phase of the data analysis process.

•One possible tool you can use for data visualization,


- Tableau. 

•Tableau helps us
- create visualizations from 
- our analysis so that we can 
- share our findings
- more effectively. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 12


Introduction to communicating your data insights
• Visual dashboards,  can help bring your data to life. 

• How you can use visualizations


- in your presentations and slide shows 
- to tell a story with data. 

• The art and science behind effective presentations. 


-You will anticipate and 
- answer questions from
- stakeholders and
-respond to their feedback. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 13


The Power of Data

• Data Analytics
- is the collection and 
- analysis and then
- use of data to
- tell stories,
- using charts and 
- visualizations, so that
- businesses can make
-better decisions. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 14


Why data visualization matters

•Data visualization is the


- graphic representation and
- presentation of data.
 
•It is putting information
- into an image to
- make it easier for 
- other people to understand.
 
•We learn how to more efficiently
- communicate with visuals, 
- our insights also grow.
 
•We quantify human behavior through data, and 
- learned to use computers to
- collect,
- analyze and
- visualize that data. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 15


Why data visualization matters
• As an analyst  we split our time with data visuals in two ways: 
-1) looking at visuals in order to understand and
- draw conclusions about data or 
2) creating visuals from raw data to tell a story. 
 
• Your audience should know
- exactly what they're looking at
- within the first five seconds of seeing it.
 
• The visual should be clear and
- easy to follow. 
- in the five seconds after that, 
- audience should understand
- the conclusion the visualization is making. 
- Even if they are not familiar with the research you've been doing
- you can use their feedback for further processing. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 16


Why data visualization matters

• Data visualizations are a helpful tool for 


- fitting a lot of information
- into a small space. 

• To do this, you need to


- structure and organize your thoughts. 
- Think about your objectives and 
- the conclusions you've reached
- after sorting through data.
 
• Then think about the
- patterns you've noticed,
- the things that surprised you and,
- how all of this fits together into your analysis. 

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 17


Why data visualization matters
• Graphics includes four key elements: 
1)The information or data,
2) The story,
3) The goal and
4) The visual form. 

• The story or concept


- adds meaning to the data and
- makes it interesting. 

•  The story and the data combined


- provide an outline of
- what you're trying to show.

• The goal or function makes


- the data both useful and usable, and 

• The visual form creates both


- beauty and
- structure.
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 18
Why data visualization matters

• With just two elements,


- you can create a rough sketch of a visual. 

• Even using three elements


- gets you closer,
- but not quite finished. 

• For example, if you combine


1) information,
2) goal, and 
3) visual form
without any story,
- your visual will probably look fine, 
- but it won't be interesting

•  Visualizations are
- powerful and
- effective 
- when you combine
- all four elements in
- a way that makes sense.
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 19
Daily Quiz

Q1. Fill in the blank: Correlation charts show _____ among data.
1) changes
2) outcomes
3) causation
4) Relationships

Q2 When does causation occur?


1) When an action possibly leads to an outcome
2) When multiple actions lead to the same outcome
3) When an action directly leads to an outcome
4) When an action potentially leads to different outcomes

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 20


Connecting images with data
 
• Bar graphs use size contrast to 
- compare two or more values. 
- The horizontal line of a bar graph
- usually placed at the bottom, 
- is called the x-axis, 
- the x-axis is used to represent
categories, 
time periods, or
other variables. 
- The vertical line of a bar graph
- usually placed to the left
- is called the y-axis. 
- The y-axis usually has 
- a scale of values for the variables. 

• Bar graphs are a great way to clarify trends. 

• Eg. A person's motivation is low at 


- the beginning of the day and
- gets higher 
- by the end of the workday. 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 21
Connecting images with data

 
• Line graphs are a type of visualization
- that can help your audience
- understand shifts or
- changes in your data. 
• They track 
- changes through a period of time, 
• We can use two lines to compare 
-the popularity of cats and dogs
- over a period of time. 
- With two different line colors, 
-we can immediately tell that 
- dogs are more popular than cats.

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 22


Connecting images with data
 
• . 

•Pie charts show


- how much each part of something
- makes up the whole. 
- we can tell which activities
- make up a good chunk of 
- in this pie chart 
•Pie charts show 
- proportions and percentages
- between categories. 
- Each part of the circle or pi
- should reflect its percentage
- to the whole, which is equal to 100 percent.
 
•The size of each slice would be 
- the percentage of total sales
- that it represents. 
- If your company has 60% of shares
- it will show 60% of the whole circle
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 23
Connecting images with data

• Maps help organize data geographically. 


- Maps can hold a lot of 
- location-based information which is
- easy for your audience to interpret. 

• Example
- A survey data about
- people's happiness in Europe. 
- The borderlines are well-defined
- colors added make it even easier
- to tell the countries apart.
- brighter color says they are more happy
- lighter shades indicates they are less happy 

• So data visualization
- is an excellent tool for making 
- the connection between an image 
- and the information it represents, 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 24
Powerful Visualization

• Biggest considerations
- when creating a data visualization
- is where your audience is focussing. 

• Showing too much can be 


- distracting and
- leave your audience confused. 
- restricting data can be a good thing. 
- showing too little can 
- make your visualization unclear and
- less meaningful. 

• As long as it's not misleading, 


- you should visually represent
- only the data that 
- your audience needs in
- order to understand your findings
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 25
Powerful Visualization

• A histogram resembles a bar graph, 


- but it shows how often 
- data values fall into certain ranges. 

• Each bin or bucket, 


- which is called a bar 
- contains a certain number of
- values that fall into
- one small part of the range. 
- You can show each value that falls 
- into each part of the range.

• Biggest considerations when


- creating a chart is 
- You should think is
- what you want to highlight
- in your visualization. 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 26
Powerful Visualization
• If your data needs to be ranked, 
- like when ordering
- the number of responses
- to survey questions. 
- we can use bar charts

• Bar charts with horizontal bars that


- show data are ranked, 
- with bars arranged in
- ascending or descending order. 

• A bar chart should always be ranked by value, 


- unless there's a natural order to 
- the data like age or time,

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 27


Powerful Visualization
Example. 
• A simple bar chart shows
- metals like gold and platinum
- ranked by density. 
- An audience can clearly
- see the ranking and 
- quickly determine which metals
- had the highest density,

• Correlation charts can show


- relationships among data, 
- but they should be used with 
- caution because they might lead 
- viewers to think that
- the data shows causation. 
 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 28
Powerful Visualization

• Causation or a cause-effect relationship 


- occurs when an action
- directly leads to an outcome. 

• correlation charts that do 


- show causation
- can be effective. 

• Example,
– A correlation chart has one line 
- showing the average traffic for 
- Google searches on Tuesdays in Brazil. 
- The other lines is for
- a specific date  June 15th.
 
• The data is correlated because
- both lines are representing
- the same basic information. 
- But there is one big difference. 
- When a football match for  
- Americans began on June 15th, 
- the search traffic showed
- a significant drop. 
• This implies causation. 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 29
Dynamic Visualizations

• Are your visualizations to be static or dynamic.


 
• Static visualizations
- do not change over time
- unless they're edited. 

• They are useful when you want to


- control your data and
- your data story. 

• Visualization printed on paper


- is automatically static. 
- Charts and graphs created in spreadsheets
- are often static too. 

• The owner of spreadsheet wants 


- to change data  
- in order to view updated data. 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 30
Dynamic Visualizations
• Dynamic visualizations are 
- interactive or change over time. 
- users have control over what they see. 
- stakeholders want to adjust
- what they want to view. 

• Tableau is
- a business intelligence and
- analytics platform 
- that helps people
- see, 
- understand, and
- make decisions with data. 

• Visualizations in Tableau are


– - automatically interactive. 

• Suppose happiness score in countries 


- changed from 2015 to 2017. 
- The color blue is for highest happiness score, 
-and red is for lowest. 
- slider can help you view
- any year's happiness score
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 31
Daily Quiz

Q1. Which element of design can add visual form to your data and help build the
structure for your visualization?
1) Movement
2) Line
3) Space
4) Shape

Q2. Which of the following are elements for effective visuals? Select all that apply.
1) Clear goal
2) Refined execution
3) Sophisticated use of contrast
4) Clear meaning

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 32


Elements of art
• The elements are
- line 
- shape,
- color,
- space and
- movement. 

• We can add value to 


-your data
- by making them more visually
effective and
compelling. 

• Lines can be
-curved or
-straight, 
- thick or
- thin,
- vertical,
- horizontal, or
- diagonal. 

• The combo chart shows two different types of lines


11/24/2022 Faculty Name Subject code and abbreviation Unit Number 33
Elements of art

• Shapes can be of a different variety. 

• Shapes should be
- two-dimensional. 
- three-dimensional can
-complicate the visual and
- confuse the audience. 
• Shapes can be
- eye-catching contrast, 
- eg circle used in a pie chart  
- they give less work to the audience  

• Asymmetrical shapes
- eg. map are
- instantly recognizable as countries. 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 34
Elements of art
•  Colors can be described by their
- 1) hue,
- 2) intensity, and
- 3) value. 

• The hue of color is its name, 


1) red,
2) green,
3) blue and so on. 

• Intensity is how
1) bright or
2) dull a color is, 

• The value is how


1) light or 
2) dark the colors is.
 
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 35
Elements of art
•   Value indicates how much
- light is being reflected. 

• varying the color's value


- very effective way to 
- draw our audience's attention
- to specific areas. 
 
• Movement is used to create 
- flow or
- action in a visualization. 

• Eg. It shows a correlation between 


- the financial health and
- physical health of nations. 
- It traces over time 
- it pulls data from 
- the 1800s all the way up until recently. 
• The interactivity allows for 
- a greater volume of data to be displayed
Faculty Name Subject code and abbreviation Unit Number 36
Data visualization impact
•   Your audience  care about
- what's in front of them and
- how easy they can understand it. 

• You have to decide which visualization


- serve your needs and
- your audiences needs for each task. 

• For example,
- if you want to show a comparison
- of the different age groups 
- of visitors to a website,
- a line graph
- with a line for each age group, 
- plus one for total users would work well. 

Faculty Name Subject code and abbreviation Unit Number 37


Data visualization impact

• Differences among the age groups 


– Can be shown with multiple bar graphs.

• To show relationships in your data,


- use scatterplot

• Each scatter plots show the


- relationship between a country's happiness score and
- one of the factors that contributes to that score.

•   A strong relationship between the


- life expectancy of people
- living in a country and
- how happy those people are. 

• Basically, as life expectancy increases, so does their happiness score. 


Faculty Name Subject code and abbreviation Unit Number 38
Scatter plot

Faculty Name Subject code and


11/24/2022 39
abbreviation Unit Number
Data visualization impact
• Effective visuals, 
- have three essential elements. 

• The first is
- clear meaning, 
- good visualizations
- clearly communicate their
- intended insight. 

• The second is
- a sophisticated use of contrast, 
- which separates
- the most important data from
- the rest using visual context 
- that our brains looks quickly. 

• The third
- is refined execution. 
- include deep attention to detail, 
Faculty Name Subject code and abbreviation Unit Number 40
Design thinking and visualizations
• Design thinking is
- A process used to
- solve complex problems in
- a user-centric way.

• When you bring design thinking


- into your work, 
- you identify alternative strategies for 
- your visualizations
- that are not clear right now. 

• You challenge your own thinking and 


- explore different ways of
- approaching the problems and
- finding solutions. 

Faculty Name Subject code and abbreviation Unit Number 41


Design thinking and visualizations
• A company of
- vacation rental
- online wasn't generating  
- enough revenue,

• They decided to look at


- their product through
- the eyes of the customer. 

• They realized the


- photos of the places  
- were not very good,
- so they decided to replace the photos 
- with more professional looking ones. 
- hired a new photographer and 
- took photos of their listings. 

Faculty Name Subject code and abbreviation Unit Number 42


Design thinking and visualizations
• In a week,
- they saw 2 to 3 times more bookings, and
- their revenue doubled,
- thanks to their new design thinking,
- user based mindset.

• Design thinking process comes in lots of


- different forms, 
- stages or
- phases. 

• There are five phases in creating data visualizations, 


- empathize,
- define,
- ideate,
- prototype, and
- test. 
Faculty Name Subject code and abbreviation Unit Number 43
Daily Quiz

• Q1. Fill in the blank: Design thinking is a process used to solve complex problems
in a _____ way.
1) user-centric
2) step-by-step
3) action-oriented
4) pre-attentive
• Q2 While creating a data visualization for your stakeholders, you realize certain
colors might make it more difficult for your audience to understand the data. So,
you choose colors that are more accessible. What phase of the design process
does this represent?
1) Define
2) Prototype
3) Test
4) Emphathize

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 44


Design thinking and visualizations

•   These phases don't follow a set order. 


- They are an overview of
- actions that  help you produce
- a user centered design
 
• In the empathize phase
- you think about emotions and 
- needs of the target audience of your data which are
1) stakeholders, 
2) team members or the
3)general public. 

• You avoid areas where


– -people might face obstacles
– interacting with your 

Faculty Name Subject code and abbreviation Unit Number 45


Design thinking and visualizations

• For example,
- A pharmaceutical company
- wants to tell
- how patients are responding to a new treatment. 
- your audience is
1) pharmacists
2) doctors
3) medical practitioners
- if you are thinking of color scheme
- you realize  
- these colors might be
- a challenge to some people. 
- some colors may be too bright
- some not suitable for seriousness of the problem

Faculty Name Subject code and abbreviation Unit Number 46


Design thinking and visualizations
• If there is someone
- who is vision impaired, 

• you will have to find a way


- to explain the data
- verbally as well. 

• The define phase


- helps in finding your
- audiences needs,
- their problems, and 
- your insights. 

• This phase allows you to


- show the data which you want to

Faculty Name Subject code and abbreviation Unit Number 47


Design thinking and visualizations
• if you are presenting data to different audiences, 
- you will have to
- adjust your visualizations to
- meet each group's needs by
- seeking input from 
- members who have worked with that group before.

• In the ideate phase,


- you generate ideas. 
- all findings from the empathize and 
- define phases are used
- to brainstorm solutions.

• This might involve


- creating drafts with
- different color combinations or
- using different shapes. 
Faculty Name Subject code and abbreviation Unit Number 48
Design thinking and visualizations
• Creating as many examples as possible
- will help you
- refine your ideas. 

• The key here is


- to always remember your audience
- when forming ideas and 
- strategies. 

• The final two phases are


- prototype and
- test. 

• Here you will start putting your


- charts,
- dashboards or 
- other visualizations together.
Faculty Name Subject code and abbreviation Unit Number 49
Design thinking and visualizations
• If your audience is kept in mind
- through all the phases
- to this point, 
- then your data will be
informative and
approachable
• You can test your visualizations
– by showing them to team members
– before presenting them
– to stakeholders. 
• If you have created more than
- one visualization for the same data, or for 
- different audiences like the
- medical professionals and 
- patients then
you can share all of your options. 

Faculty Name Subject code and abbreviation Unit Number 50


Design thinking and visualizations
• Listen to any feedback you get. 
- Critiques both
- your own and
- others are
- key to the design thinking process. 

• They help you


- to focus on the audience by
- integrating new ideas in your 
- final product. 

• The phrase
- thinking outside the box
- is used a lot, but 
- it applies here. 

Faculty Name Subject code and abbreviation Unit Number 51


Design thinking and visualizations
• The box in this case
- is your own usual way
- of approaching data, and 
- its visualization. 

• If you integrate design thinking, 


- you'll be able to create
- super effective data viz
- for any audience. 

Faculty Name Subject code and abbreviation Unit Number 52


Daily Quiz

Q1Why do data analysts use alternative text to make their data visualizations more
accessible?
1) To provide a textual alternative to non-text content
2) To make data visualizations easier to read
3) To make the presentation of data clearer
4) To add context to the data visualization

Q2. You are creating a data visualization and want to ensure it is accessible. What
strategies do you use to simplify the visual? Select all that apply
1) Simplify your visualization
2) Avoid overly complicated charts
3) Focus on necessary information over long chunks of text
4) Do not include labels

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 53


Faculty Video Links, Youtube & NPTEL Video Links and Online
Courses Details

• Youtube/other Video Links

• https://www.youtube.com/watch?v=IbwubGFy3vQ
• https://www.coursera.org/lecture/visualize-data/why-data-visualization-m
atters-SBc9P
• https://www.coursera.org/lecture/visualize-data/design-thinking-and-visu
alizations-9v3UG

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 54


Weekly Assignment

• Q1. How would a data analyst communicate


his insights about his data?
• Q2. What is the importance of data
visualization?
• Q3. How does Design thinking help in data
visualization?
• Q4. What is the impact of data visualization?
• Q5. Explian Dynamic Visualization

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 55


MCQ s

Q1. A data analyst wants to create a visualization that demonstrates how often data
values fall into certain ranges. What type of data visualization should they use?
1) Scatter plot
2) Correlation chart
3) Histogram
4) Line graph

Q2. A data analyst is making their data visualization more accessible. They separate the
background and the foreground of the visualization using bright, contrasting colors.
What does this describe?
1) Distinguishing
2) Labelling
3) Text alternatives
4) Text-based format

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 56


Old Question Papers

• 1st Time Subject Offered

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 57


Expected Questions for University Exam

• Q1. Explain the power of data.


• Q2. What are the elements of art?
• Q3. Explain the phases of creating data
visualization
• Q4. Explain Types of visualizations.
• Q5. Explain powerful visualizations
• Q6. How can visualizations be made effective?

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 58


Summary

We have learnt the insights that a data analyst would have and how to make
effective visualizations of that. Dynamic visualizations, how can
visualizations have an impact and the role of design thinking in
visualization.

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 59


References

Thank You

11/24/2022 Faculty Name Subject code and abbreviation Unit Number 60

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