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Advance Data Analytics Unit 4
Advance Data Analytics Unit 4
Advance Data Analytics Unit 4
Unit: 4
11/24/2022 2
Evaluation Scheme
4 Elective-II 2 0 0 30 20 50 50 100 2
Elective-II Lab 0 0 2 50 50 1
Archana Verma
KCS 058 HCI
GRAND TOTAL Unit
-1 250 250 11/24/2022
450 200 1150 23
3
Evaluation Scheme
USDAVIS University of
IV Introduction to Google SEO California 14 hrs.
USDAVIS University of
V Google SEO Fundamentals California 29 hrs.
4
Autonomous Syllabus
• Powerful Visualization
• Objective
• Course Outcome • Dynamic Visualizations
• CO – PO Mapping
• Prerequisite • Elements of art
• Recap • Data visualization impact
• Introduction to • Design thinking and visualizations
communicating your
• Daily Quiz
data insights
• Video Lectures Link
• The Power of Data
• Weekly Assignment
• Why data visualization
• MCQs
matters
• Expected questions in university Exam
• Connecting images with
data • Summary
•1
•To help students understand digital marketing practices, inclination of digital
consumers and role of content marketing.
•2
•To provide understanding of the concept of E-commerce and developing marketing
strategies in the virtual world
•3
•To impart learning on various digital channels and how to acquire and engage
consumers online.
•4
•To provide insights on building organizational competency by way of digital marketing
practices and cost considerations.
•5
•To develop understanding of the latest digital practices for marketing and promotion.
d.
•CO1
•It will develop proficiency in interpreting marketing strategies in the digital age and
provide fundamental knowledge for working in an online team.
•CO2
•It will enable them to develop various online marketing strategies for various
marketing-mix measures.
•CO3
•It will guide them to use various digital marketing channels for consumer acquisition
and engagement.
•CO4
•It will help in evaluating the productivity of digital marketing channels for business
success.
•CO5
•It will prepare candidates for global exposure of digital marketing practices to make
them employable in a high growth industry
Course PO1 PO PO PO PO PO PO PO PO PO PO PO
outcom 2 3 4 5 6 7 8 9 10 11 12
es
CO1 2 2 2 2 3 3 3 3 2 3 3
CO2
3 3 3 3 3 3 3 3 3 3 3
CO3
3 3 3 3 3 3 3 3 2 3 3
CO4
3 3 3 3 3 3 3 3 3 3 3
CO5
3 3 3 3 3 3 3 3 2 3 3
•
The art of data storytelling through visualization.
•Analyst need to
- effectively communicate
- the stories you want to covered
- to stakeholders.
•Tableau helps us
- create visualizations from
- our analysis so that we can
- share our findings
- more effectively.
• Data Analytics
- is the collection and
- analysis and then
- use of data to
- tell stories,
- using charts and
- visualizations, so that
- businesses can make
-better decisions.
• Visualizations are
- powerful and
- effective
- when you combine
- all four elements in
- a way that makes sense.
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 19
Daily Quiz
Q1. Fill in the blank: Correlation charts show _____ among data.
1) changes
2) outcomes
3) causation
4) Relationships
• Line graphs are a type of visualization
- that can help your audience
- understand shifts or
- changes in your data.
• They track
- changes through a period of time,
• We can use two lines to compare
-the popularity of cats and dogs
- over a period of time.
- With two different line colors,
-we can immediately tell that
- dogs are more popular than cats.
• Example
- A survey data about
- people's happiness in Europe.
- The borderlines are well-defined
- colors added make it even easier
- to tell the countries apart.
- brighter color says they are more happy
- lighter shades indicates they are less happy
• So data visualization
- is an excellent tool for making
- the connection between an image
- and the information it represents,
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 24
Powerful Visualization
• Biggest considerations
- when creating a data visualization
- is where your audience is focussing.
• Example,
– A correlation chart has one line
- showing the average traffic for
- Google searches on Tuesdays in Brazil.
- The other lines is for
- a specific date June 15th.
• The data is correlated because
- both lines are representing
- the same basic information.
- But there is one big difference.
- When a football match for
- Americans began on June 15th,
- the search traffic showed
- a significant drop.
• This implies causation.
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 29
Dynamic Visualizations
• Tableau is
- a business intelligence and
- analytics platform
- that helps people
- see,
- understand, and
- make decisions with data.
Q1. Which element of design can add visual form to your data and help build the
structure for your visualization?
1) Movement
2) Line
3) Space
4) Shape
Q2. Which of the following are elements for effective visuals? Select all that apply.
1) Clear goal
2) Refined execution
3) Sophisticated use of contrast
4) Clear meaning
• Lines can be
-curved or
-straight,
- thick or
- thin,
- vertical,
- horizontal, or
- diagonal.
• Shapes should be
- two-dimensional.
- three-dimensional can
-complicate the visual and
- confuse the audience.
• Shapes can be
- eye-catching contrast,
- eg circle used in a pie chart
- they give less work to the audience
• Asymmetrical shapes
- eg. map are
- instantly recognizable as countries.
11/24/2022 Faculty Name Subject code and abbreviation Unit Number 34
Elements of art
• Colors can be described by their
- 1) hue,
- 2) intensity, and
- 3) value.
• Intensity is how
1) bright or
2) dull a color is,
• For example,
- if you want to show a comparison
- of the different age groups
- of visitors to a website,
- a line graph
- with a line for each age group,
- plus one for total users would work well.
• The first is
- clear meaning,
- good visualizations
- clearly communicate their
- intended insight.
• The second is
- a sophisticated use of contrast,
- which separates
- the most important data from
- the rest using visual context
- that our brains looks quickly.
• The third
- is refined execution.
- include deep attention to detail,
Faculty Name Subject code and abbreviation Unit Number 40
Design thinking and visualizations
• Design thinking is
- A process used to
- solve complex problems in
- a user-centric way.
• Q1. Fill in the blank: Design thinking is a process used to solve complex problems
in a _____ way.
1) user-centric
2) step-by-step
3) action-oriented
4) pre-attentive
• Q2 While creating a data visualization for your stakeholders, you realize certain
colors might make it more difficult for your audience to understand the data. So,
you choose colors that are more accessible. What phase of the design process
does this represent?
1) Define
2) Prototype
3) Test
4) Emphathize
• For example,
- A pharmaceutical company
- wants to tell
- how patients are responding to a new treatment.
- your audience is
1) pharmacists
2) doctors
3) medical practitioners
- if you are thinking of color scheme
- you realize
- these colors might be
- a challenge to some people.
- some colors may be too bright
- some not suitable for seriousness of the problem
• The phrase
- thinking outside the box
- is used a lot, but
- it applies here.
Q1Why do data analysts use alternative text to make their data visualizations more
accessible?
1) To provide a textual alternative to non-text content
2) To make data visualizations easier to read
3) To make the presentation of data clearer
4) To add context to the data visualization
Q2. You are creating a data visualization and want to ensure it is accessible. What
strategies do you use to simplify the visual? Select all that apply
1) Simplify your visualization
2) Avoid overly complicated charts
3) Focus on necessary information over long chunks of text
4) Do not include labels
• https://www.youtube.com/watch?v=IbwubGFy3vQ
• https://www.coursera.org/lecture/visualize-data/why-data-visualization-m
atters-SBc9P
• https://www.coursera.org/lecture/visualize-data/design-thinking-and-visu
alizations-9v3UG
Q1. A data analyst wants to create a visualization that demonstrates how often data
values fall into certain ranges. What type of data visualization should they use?
1) Scatter plot
2) Correlation chart
3) Histogram
4) Line graph
Q2. A data analyst is making their data visualization more accessible. They separate the
background and the foreground of the visualization using bright, contrasting colors.
What does this describe?
1) Distinguishing
2) Labelling
3) Text alternatives
4) Text-based format
We have learnt the insights that a data analyst would have and how to make
effective visualizations of that. Dynamic visualizations, how can
visualizations have an impact and the role of design thinking in
visualization.
Thank You