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Neuman CH 04
Neuman CH 04
Chapter 4
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How and Why Do Samples Work?
Sample = a small collection of units taken
from a larger collection.
Population = a larger collection of units
from which a sample is taken.
Random sample = a sample drawn in
which a a random process is used to
select units from a population
These are best to get an accurate
representation of the population
But are difficult to conduct.
Copyright © Allyn & Bacon 2009
How and Why Do Samples Work?
great precision.
sampling ratio = the ratio of the sample size
to the size of the target population.
Sampling error = the degree to which a
sample deviates from a population.
Copyright © Allyn & Bacon 2009
Coming to Conclusions about Large
Populations
Types of Random Samples
SimpleRandom Samples = sample
elements selected from the frame based on a
mathematically random selection procedure
most times, a proper random sample yields results
that are close to the population parameter
Sampling distribution = A plot of many random
48.4 55.6
52% estimate