THE CONSCIOUS FOODIE BIOGRAPHY GOALS

OLIVIA WILSON
A mind map is a diagram used to visually organise information.
To inspire others to be conscious of their food choices
Olivia is a passionate advocate for healthy and conscious eating
habits. She believes that when we eat mindfully, with
To educate people on sustainable farming practices
thoughtfulness and intention, we can promote our physical health
and well-being as well as strengthen our relationship with the world Share stories from producers, chefs and recipe creators
around us.
Olivia’s mission is to help people make healthier choices through create recipes that are delicious, healthy and environmentally friendly.
providing delicious recipes, nutrition tips, and helpful advice. She is
an advocate for making conscious food choices, including locally-
sourced and organic produce, free-range meat and poultry, and
sustainably harvested seafood. FRUSTRATIONS
Olivia's weekly blog on conscious eating provides readers with
informative and inspiring content. Through her blog, she introduces Finding time to cook with a busy lifestyle.
new recipes, shares stories of food producers, highlights sustainable
Limited access to fresh, organic ingredients and local produce.
farming practices and educates people on the impact their choices
have on the environment.
Not enough information on healthy nutrition and sustainable eating.

PERSONALITY
MOTIVATIONS

Olivia is motivated by her passion to help people make Introvert Extrovert

educated, informed decisions about their health and the planet.
She encourages her readers to get creative in the kitchen, try
Gender : Female new ingredients and explore different food cultures. Her goal is Thinking Feeling
Age : 32 to inspire others to shift towards a more conscious lifestyle and
Education : Bachelor's degree enjoy nourishing meals that don't just taste good but are good Judging Perceiving
for you too!
Occupation : Marketing
Address : 540 West 43rd St, Miami FL Sensing Intuition
Household $215,000.00
income
 TECHNOLOGY BRANDS
Software Apple. Amazon, Lulu Lemon, Equinox, Peleton
THE CONSCIOUS FOODIE Whole Foods Market, Green Chef, Thrive Market,
Social Media Local Organic Farms, Sustainable Seafood

OLIVIA WILSON Mobile App

Markets, Plant Base Food Companies

A mind map is a diagram used to visually organise information.

OLIVIA'S CUSTOMER JOURNEY

AWARENESS INTEREST

Olive thrives in transparency. When a brand Highlighting 221BC's kombuchas health benefits
represents themselves in a transparent and honest and how it matches her current lifestyle
manner, she is open to considering to use their
products

DESIRE CONVERSION

By showcasing the ingredients of 221BC's Being present where Olivia goes. For example she
Kombucha. It may also benefit from using is highly connected, and social media will be a
influencers that matches Olivias wants and needs prime location to provide targeted messaging.
Tasting events at local organic farms

Gender : Female ADVOCACY

Age : 32
Connect with them in a meaningful way. Make
Education : Bachelor's degree
them feel that the product was personalized for
Occupation : Marketing their needs.
Address : 540 West 43rd St, Miami FL
Household $215,000.00
income