Direct Marketing campaigns of a

Portuguese banking institution


The purpose of Classification is to predict
whether the client will subscribe a term
deposit or not.
 Social and Economic Context Attribute


The emp.var.rate
attribute is used to
show employment
variation rate quarterly.
Here we can see that
the maximum variation
rate is 1.4 while the
minimum value is -0.2.
 Previous:other attributes

The purpose of this

attribute is to find number
of contacts performed
before this campaign and
for this clients. Here we
can see that value of zero
is more i.e the employee
which is never contacted
before is more.
Grouped analysis of duration with education and
number of employee


Here duration is
last contact
duration, in
seconds, duration
is not known
before call
performed. Here
we see that the
combined analysis
of Education and
number of
employee with
respect to
duration.
 Duration: Related with last contact of the current
campaign


This input should
only be included for
benchmark
purposes and should
be discarded if the
intention is to have a
realistic predictive
model. We see that
the duration is high
at initial level.
Bank client data (Age) vs Social and Economical
Context Attributes (Number of Employee)


This clustering
information
shows that the
age and
relation of
Number of
Employee.
 Job Type: Bank-Client Data

This is
categorical
type variable
which shows
that type of job
doing by
employee.
Here admin
has more
number as
compare to
others.
 Marital Status: Bank-Client Data


There is lot
of category
for marital
status in
which
married
people are
more as
compare to
others.
 Education: Bank-Client Data


There is a lot
of category in
this attributes
in which we
can see that
the number of
employee
from
university
degree is
more.
 Default Attribute: Bank-Client Data


Here the
attribute
Default is
shows that is
there any
credit in
default? Here
we see that
the value of
no credit is
more.
 Housing Attribute: Bank-Client Data


This attibute
shows that
the bank
has house
loan or not.
We can see
that 53.33 %
employee
has housing
loan.
 Loan: Bank-Client Data


This attribute
shows that
whether
employee has
personal loan
or not? This
graph shows
that more
number of
employee has
no any
personal loan.
 Contact: Related with last contact of
current campaign


This attribute
is for
communicatio
n purpose in
which
63.47%
employee
have contact
type as
cellular
phone
Month: Related with the last contact
with current campaign


This attribute
will shows the
last contact
month of year.
This shows
that in may
33.43%
employee
have been
contacted.
 Day of week: Related with content
of the current campaign

This attribute
represent the
last contact day
of week. Here
we see that on
thursday the
number of
employee
contacted is
more (20.94%)
as compare to
others.
 Previous: Other Attribute


Here this
attribute shows
that the number
of contacts
performed before
this campaign
and for this client.
We can say the
contact never
performed
before with
employee is
more.
 Poutcome:Other attributes


This attribute is
used to show
the outcome of
the previous
marketing
campaign.
Here we see
that the
nonexistent
category is
more.
 ROC Curve: RandomForestClassifier


The ROC curve. In a
Receiver Operating
Characteristic curve the
true positive rate
(Sensitivity) is plotted in
function of the false
positive rate (100-
Specificity) for different
cut-off points. Each
point on the ROC curve
represents a
sensitivity/specificity
pair corresponding to a
particular decision
threshold.
 ROC Curve:XGBClassifier

The ROC curve. In a
Receiver Operating
Characteristic curve
the true positive rate
(Sensitivity) is plotted
in function of the false
positive rate (100-
Specificity) for
different cut-off
points. Each point on
the ROC curve
represents a
sensitivity/specificity
pair corresponding to
a particular decision
threshold.
 Combined Algorithm Comparision

LR:
LogisticRegression

LDA:LinearDiscrim
inantAnalysis

KNN:KneighborsCl
assifier

CART:DecisionTre
eClassifier

NB:GaussianNB

SVM:SVC

Here we can see
that LDA has more
accuracy