ARLA

Seminar Week 7 | MMP_7_IMK

Jun Nguyen
Lecturer in Marketing

LRC 3rd Building Floor

nguyel10@lsbu.ac.uk
Team members
1. Thomas Johnson _ ID 12034879
2.
3.
4.
5.
Question 1: Identify and evaluate the different entry
strategies adopted by Arla Foods in emerging markets.
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Question 2: Using Uppsala model, examine the different
international expansion approaches adopted by Arla in
LATAM. What is next for Arla in LATAM?
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Question 3: Justify Joint Venture (as a form of FDI) as the
entry strategy adopted by Arla to enter Brazilian market
by applying the Ownership, Location, Internalization
(OLI) framework. Discuss how this strategy fits into - or
does not fit into - the OLI framework.
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Question 4: Why was Brazil an attractiveness market for
Arla to enter? Identify the opportunities and challenges that
Arla now has to face in Brazil focusing on the impact of
Covid-19 pandemic.
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Any questions?