PT.

PILLAR TRAKTOR INDONESIA

 PT. PILLAR TRAKTOR INDONESIA

NORTH SUMATERA MARKET CONDITION

 MARKET SIZE
 BUSINESS TREND

 STRATEGY AND ACTION PLAN

 PT. PILLAR TRAKTOR INDONESIA

MARKET SIZE

1. Market Situation & Analysis

Sales in North Sumatera by : Territory and Industry
 Total Demand in Jan-Nov 2021 Sumatera= 919 Units.
 The sectors dominated by Agro (25%), Mining (10%) Forestry (60%) and
Construction (5%)
Business Industries
Total Market
City/Territory
Construction Mining Forestry Agriculture size

Medan (MDN)
Pekanbaru (PKU) 47 (5%) 116 (12%) 646 (70%) 122 (13%) (100%)

Palembang (PLB)
TOTAL
 PT. PILLAR TRAKTOR INDONESIA

2. Sales in North Sumatera by Manufacturer and Industry

Business Industries
Total Sales and
Manufacturer
Construction Mining Forestry Agriculture Share

12 11 180 37 240 (26%)

5 30 200 20 258 (28%)

6 17 85 13 121(13%)

7 15 120 7 149 (16%)

5 35 40 19 99 (10%)

4 - 6 17 27 (2,9 %)

OTHERS 8 8 15 9 25 (2,7 %)

Total = 919 Units

 PT. PILLAR TRAKTOR INDONESIA

3. Summary

SECTOR PRODUCT APPLICABLE

CONSTRUCTION SWE60E, SWE80E, SWE15E, SWE210

MINING SWE210, SWE365E,SWE600F UP

FORESTRY SWE150B,SWE210 FORESTRY TYPE

AGRICULTURE SWE60E,SWE80E,SWE150E,SWE210E
 PT. PILLAR TRAKTOR INDONESIA

Actual Market Share Sunward

QUANTITY
6
5
4
QUANTITY
3
2
1
0
SWE60 SWE80 SWE210
PT. PILLAR TRAKTOR INDONESIA

BUSINESS TREND
Sales Exacavator In Pekanbaru
January – June 2022
 PT. PILLAR TRAKTOR INDONESIA

Manufacturer Description

Sany is leading (1st) at Pekanbaru-Riau with achievement 258 units (28%) of

market share.

HITACHI at the 2nd position with achievement 240 units (26%) of market
HITACHI share.

Kobelco at the 3rd position with achievement 149 units (16%) of market share.
 PT. PILLAR TRAKTOR INDONESIA

BUSINESS TREND

 Y2022 PT PERTAMINA HULU ROKAN, will conduct oil drilling in a new area of ​361 points.
And at every point there will be a lot of heavy equipment needed to support oil drilling
activities, Every Hole Of Drilling must need Hyd Excavator 20 Ton
 Y2022 Agriculture sector expecting would be contributed up to 30% the M/share since center
Replanting Project (Cipping).
 Y2022 Forestry sector, Specially for PT RAPP Prefer for Mechanize Harvesting and totally
For Mechanize Harvesting 1.299.957 (Ton), Total Avallable Production MS (Tons)
 For Agriculture Palm Plantation Excavator Class, 5 Ton and 7,5 Ton Trend Model For
Maintenance Of Plam
 PT. PILLAR TRAKTOR INDONESIA

STRATEGY & ACTION PLAN

1. STRATEGY IN 2022
1. SPECIAL PACKAGE SALES TO FLEET TRANSACTION ( min 10 unit )
Ex: warranty extend, special price & TOP , technisian standby on site, etc.
2. REWARD PROGRAM TO SALES OVER TARGET
3. REWARD TO LEASING/BANK ACCOUNT OFFICER
4. HOLDING SALES PROMOTION (such as customer gathering / round table)
5. FOCUS TO SELL MINI EXCAVATOR (TREND MODEL)
Ex: - Special soft payment TOP (Direct Credit) for selected customer
- Competitive Price
- Free part & Periodical service, etc
6. FOCUS FOR THE RENT TO BUY PROGRAM SWE150B (one of the programs that can be speed up unit
SWE150B population)
7. LEASING AGREEMENT (BBG or Leasing package program)
8. DISPLAY UNIT AT DEALER’S OFFICE (priority mini excavator)
9. DISPLAY OUR BRAND IN THE DEALER’S OPERATIONAL CAR
10. PRORPOSE MOU FINANCING
 PT. PILLAR TRAKTOR INDONESIA

STRATEGY & ACTION PLAN

2. ACTION PLAN 2022

NO ITEM DESCRIPTION TARGET

Road Show & Exibithion Sunward at Promo Event, Dinner or

1 Feb
Pekanbaru Lunch

Promo Event, Dinner or

2 Mini Gathering / Round Table at Pekanbaru Apr
Lunch

Promo Event, Dinner or

3 Mini Gathering / Round Table at Pekanbaru May
Lunch
PT. PILLAR TRAKTOR INDONESIA

XIE XIE