COMMUNICATION:

FROM INTERPERSONAL TO MASS

COMMUNICATION
MEDIA

• the word media was derived from Latin word medius,

which means “middle”.
• It is the plural of medium, which refers to the tool people
use to mediate or facilitate the transfer of communication
between a sender and a receiver.
Sender

• is the source of the message who may use

channel to send the message to a receiver or
to an audience.
• These receivers actively perform the role of
interpreting messages they receive.
Communication

• refers to people or groups of people imparting

or exchanging messages through speaking,
writing, gestures, or even using other symbolic
forms by utilizing a variety of channels for
sending and receiving.
• plays an essential role in our daily lives.
Turow (2009)

• defines messages as “a collection of symbols

that appear purposefully organized to those
sending or receiving them.”

• “ a form of communication that involves two or

three individiuals interacting through the use
of their voices and bodies”
MEDIATED INTERPERSONAL COMMUNICATION

• PEN
• TELEPHONE
• COMPUTER

Technology stands in between the parties communicating

and becomes the channel by which the message is sent or
received.
Organizational Communication

• People communicate differently in a

working environment.
Public Communication

• involves one person communicating to a large

number of people.
ACTIVITY 1
 Eight elements that constitute the creation of a
message
• Source- The source is where the message came from. It can
be a person or an organization.
• Encoding- The process by which a message is translated so
it can be transmitted and communicated to another party.
• Transmitting- The actual act of sending the message. I can be
either through the person's vocal cords and facial muscles
complemented with hand gestures, if we mean the act of
speaking.
• Channels- Technologies are the lines that enable the act of
sending or transmitting.
• Decoding- the transmitted impulses are converted to
signs as the brain perceives and process it.
• Receiver- the receiver is the one who gets the message
that was transmitted through the channels.
• Feedback- is the response generated by the message
that was sent to the receiver.
• Noise interference- this interference is known as
noise.Noise may be treated both literally and
figuratively.