PEOPLE

MEDIA
 People Media
- Refers to persons that are
involve in the use, analysis,
evaluation and production of
media and information
 Two Types of People Media
People IN Media People AS Media
They are those who control They act as the media itself.
media. These are people They are people who give
behind any forms of media and/or share information to
– such as ads, videos, etc other people for them to have
– that access new information new knowledge.
and acquire new knowledge.
 People IN Print Media
 Journalists
 Writers and Authors
 Editors
 Layout Artists or Graphic Artists
 Photographers
 Art Directors
 Publishers
 People IN Print Media
 Journalists

- tell exactly what happen and when,

who are involved, and how or why this
incident or event will affect others.
 People IN Print Media
 Writers and Authors

- A writer employs creative and

literary styles while an author writes
papers that are more scholarly and
academic in nature, like a textbook or
a novel.
 People IN Print Media
 Editors

- Ensures that the author’s work is

worth publishing
 People IN Print Media
 Layout Artists or Graphic Artists

- A person who is responsible for the

overall presentation of a printed
material, from text to images
 People IN Print Media
 Photographers

- Artistically captures images that will

be used to accompany a written
material or to visually represent a
concept or idea
 People IN Print Media
 Art Directors

- In charge of the overall concept of

the material in terms of art, design,
and graphics
 People IN Print Media
 Publishers

- Responsible for financing and

handling the cost of production in
order to print a material, like
newspaper, textbooks, or magazines
People IN Broadcast Media
 Reporter
 News Anchor
 TV or Program Host
 Scriptwriter
 Director
 Producer
 People IN Broadcast Media
 Reporter

- In charge of delivering the news to

the public
 People IN Broadcast Media
 Reporter

- Deliver the news in a studio, either

through a TV or a radio program in
real time. Also called a newscaster.
 People IN Broadcast Media
 TV or Program Host

- In charge of facilitating or managing

the flow of the entire program,
including conversation with the guests.
 People IN Broadcast Media
 Scriptwriter

- Writes a script for a TC or a radio

show, movie, or stage play
 People IN Broadcast Media
 Director

- Supervises and instruct the host and

performers on how they should
perform, act or move in the program
based on the script
 People IN Broadcast Media
 Producer

- Finances the show or the movie

 Two Types of People Media
People IN Media People AS Media
They are those who control They act as the media itself.
media. These are people They are people who give
behind any forms of media and/or share information to
– such as ads, videos, etc other people for them to have
– that access new information new knowledge.
and acquire new knowledge.
 People AS Media
FOUR TYPES OF PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
 People AS Media
FOUR TYPES OF PEOPLE AS MEDIA
1. Opinion Leaders
† Highly exposed to actively using media
† Source of viable interpretation of
messages for lower-end media users
† Opinions are accepted by a group
 People AS Media
FOUR TYPES OF PEOPLE AS MEDIA
2. Citizen Journalism
† People without professional journalism
training can use the tools of modern
technology and internet to create, augment
or fact-check media on their own or in
collaboration with others.
 People AS Media
FOUR TYPES OF PEOPLE AS MEDIA
3. Social Journalism
† Journalists are using social media to
make their content available to more
people
 People AS Media
FOUR TYPES OF PEOPLE AS MEDIA
4. Crowdsourcing
† The practice of obtaining needed services,
ideas, or content by soliciting
contributions from a large group of people
and specially from the online community,