TWO MAJOR

APPROACHES TO
WORK MOTIVATION
CONTENT
APPROACH
HIERARCHY OF NEEDS
THEORY BY
ABRAHAM MASLOW
 SELF-ACTUALIZATION NEEDS

ESTEEM NEEDS

SOCIAL NEEDS

SECURITY NEEDS

PSYSIOLOGICAL NEEDS

20XX C O N F E R E N C E P R E S E N TAT I O N 4
CLAYTON ALDERFER ERG
MODEL
3 needs categories:
Existence Needs
• desire for material and physical well-being (lowest
level need).

Relatedness Needs
• desire to establish and maintain interpersonal
relationships

Growth Needs

• desire to be creative, to make useful and

productive contributions, and to have
opportunities for personal development.

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6
DAVID MACCLELLAND’S
THREE NEEDS THEORY
3 MAJOR MOTIVES:
Need for achievement

• drive to excel, to achieve in relation to a set of

standards or in competitive situations, to strive to
succeed.

Need for Pouter

• -drive to influence and control others and the
social environment.

Need for Affiliation

• -drive for friendly and close interpersonal

relationships with others.

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FREDERICK HERBERG’S
MOTIVATION HYGIENE THEORY
Title Lorem Ipsum

01 02 03
desire for material and - DESIRE TO PELLENTESQUE
physical well-being ESTABLISH AND HABITANT MORBI
(lowest level need) MAINTAIN TRISTIQUE
INTERPERSONAL SENECTUS ET
RELATIONSHIPS NETUS ET
MALESUADA
FAMES.
 TITLE SLIDE
Use this to announce the destination of today’s trip

EXISTEN
CLAYTON ALDERFER ERG
MODEL
Conference presentation
 Agenda

Meet the presenter

Background
Breakout questions
Hypothesis
Making great products
Comparing Contoso to the competition
History
Key takeaways
Tips for businesses
Call to action

20XX C O N F E R E N C E P R E S E N TAT I O N 14
 Meet the presenter

MIRJAM NILSSON

Mirjam is the CEO of Contoso, a business that creates a

virtual platform for employees to connect with each other all
over the world. Mirjam's background as a PhD in
communication theory led her to the idea for Contoso, and
the building of a successful product for the tech industry.

20XX C O N F E R E N C E P R E S E N TAT I O N 15
 Background

As a high school student, Mirjam’s interest in

American Sign Language sparked her desire to
study communication, which led to her focus on
technology and how it enhances
communication.

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 Breakout questions

No.
1 How do you define communication?

Do you think technology has helped

No.
2 or hindered our ability to
communicate with each other?

No.
3 Share your answers with each other.

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 “If you can film an idea in your mind, follow that film
idea shot for shot, scene for scene, that idea is worth
making.

CRAIG MAPP

20XX C O N F E R E N C E P R E S E N TAT I O N 18
 Hypothesis

Contoso’s technology helps people and

businesses communicate efficiently through a
virtual world.

 Virtual communication will be more

common in the next 5 years. 

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 Percentage of communication tools

58% 23% 10% 9%

Text messages Social media Message boards Virtual reality

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 Making great products

Take risks to lead in product innovation

Listen to customers and learn what they

need

Test with customers until you get the

product right

20XX C O N F E R E N C E P R E S E N TAT I O N 21
 Comparing Contoso to the
competition

Contoso empowers businesses to communicate

efficiently with technology that’s simple and easy to
use.

The competition also offers similar technology, but

their tools aren't user friendly.

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 History

LAUNCH CONTOSO REQUEST FUNDING PROCURE INVESTMENTS

Feb 20XX May 20XX Oct 20XX

2020 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2021 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

HIRE DESIGNERS OPEN OFFICES START DEVELOPMENT

Feb, 20XX July, 20XX Dec, 20XX

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 Key takeaways

Virtual communication is Contoso helps businesses

the future communicate effectively 

Contoso is leading in Contoso is free to try

virtual communication and easy to use

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 Tips for businesses

1
Take risks to lead in product
No. innovation

No.
2
Listen to customers and learn what
they need

No.
3
Test with customers until you get the
product right

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 CONTENT
APPROACH

Contoso is the best technology platform

on the market

Download Contoso to try it out and

provide feedback

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 Thank you

MIRJAM NILSSON​

206-555-0146
mirjam@contoso.com
www.contoso.com

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