E-commerce: basic models

and principles
Contents

• What is E-commerce and his Ecosystem?

• Four Traditional Ecommerce Business Models
• References
 Electronic Commerce or eCommerce refers to business
that is carried out online using applications that work
using the Internet.

E-commerce Ecosystem:
• Online Travel, ticketing, etc.
• Online Retail
• Online Market place
• Online Deals
• Online Portal Classified
 B2C – Business to consumer.

B2C Business Models in the Digital World:

1. Direct sellers
2. Online intermediaries
3. Advertising-based B2C
4. Community-based
5. Fee-based
 B2B – Business to business
Business to business
models:
1. Vertical B2B is generally oriented to
manufacturing or business
2. Horizontal B2B is the transaction
pattern for the intermediate
trading market.
 C2B – Consumer to business

• Consumer-to-business is a business model in which

consumers create value and businesses consume that value.
• Another form of C2B is the electronic commerce business
model in which consumers can offer products and services
to companies.
 C2C – Consumer to consumer

Not all C2C businesses intend to sells goods to

their members, but rather assist in exchange
between customers.
References

• https://www.investopedia.com/terms/b/btoc.asp
• https://en.wikipedia.org/wiki/Business-to-business
• https://en.wikipedia.org/wiki/Consumer-to-business
• https://www.investopedia.com/terms/c/ctoc.asp
• https://www.youtube.com/watch?v=PTQzJFAHgH4
 Thank you
Any questions?