Estructura y elementos

de un texto
Repasemos…
Estructura de
un texto
 SUPER ESTRUCTURA
• Introducción: presentación del tema y según el tipo de texto
aquí se presentaría postura o posición frente al tema.

• Desarrollo: argumentos, opiniones o nudo, problema si es

texto narrativo.

• Conclusión: Cierre del tema o de la narración. Ideas concretas.

MACROESTRUCTURA

PALABRAS REALIDAD

SER
HUMANO

EXPERIENCIA RELACIÓN
SUBJETIVA SOCIAL

REPRESENTACIÓN DE
LA REALIDAD
UNIDADES DE
INFORMACIÓ
N:
Tema,
planteamiento, autor,
ideas, tesis,
argumentos,
conclusiones.
 MICROESTRUCTURA

COHESIÓN COHERENCIA CONECTORE

S LÓGICO Y
SIGNOS DE
PUNTUACIÓN
 Core values
Jupiter
It’s the biggest planet in
the Solar System

Saturn
Saturn is a gas giant and
has several rings Venus
Venus is the second
planet from the Sun
 Whoa!
This could be the part of the presentation where you
can introduce yourself, write your email…
 Our company
Mercury is the closest planet to the
Sun and the smallest one in the Solar
System—it’s only a bit larger than the
Moon. It was named after the Roman
messenger god, Mercury
 What sets us apart?

Mercury Venus
Mercury is the closest planet It has a beautiful name and
to the Sun and the smallest is the second planet from
one in the Solar System the Sun. It’s terribly hot
A picture is worth a
thousand words
 Market share
33 26%
%
Jupiter Saturn
It’s the biggest planet in Saturn is a gas giant and
the Solar System has several rings

10% 31%
Venus Mars
Venus is the second Despite being red, Mars
planet from the Sun Follow the link in the graph to modify its data and then is a cold place, not hot
paste the new one here. For more info, click here
Competitor analysis

Strengths Weaknesses
● Here you can list your ● Here you can list your
competitor's strengths competitor's weaknesses
● Here you can list your ● Here you can list your
competitor's strengths competitor's weaknesses
● Here you can list your ● Here you can list your
competitor's strengths competitor's weaknesses
Our strategy

● Step 1: Neptune is the farthest planet from the Sun

● Step 2: Jupiter is the biggest planet in the Solar System

● Step 3: Venus has a beautiful name, but it’s hotter than Mercury

● Step 4: Despite being red, Mars is a cold place, not hot

● Step 5: Mercury is the closest planet to the Sun

● Step 6: Saturn is a gas giant and has several rings

● Step 7: The Sun is the star at the center of the Solar System
Product description

Saturn Jupiter
It’s composed mostly of It’s the biggest planet
hydrogen and helium in the Solar System

Neptune Venus
It’s the fourth-largest planet It’s terribly hot,
in the Solar System even hotter than Mercury
150,000
Big numbers catch your audience’s attention