GTM Strategy

1 Target Markets: Markets with middle and upper 2 Target Customers: Fitness enthusiasts and fitness
level households wannabees, people who want to use a simple yet
functional device to monitor their health quality
(Estimated 74% youth) 21-29
 GTM Strategy
3 Value Proposition:
● Encourages users to become healthier and
more active.
● Displays real-time information about user
health and fitness metrics.
● Allows users to share what workout they're
doing with the community.
● Influencing and taking care of the health of
older members of the family.

4 Pricing strategy: Freemium Pricing

● Low pricing in the market segment.
● Buyers will receive a free 3 month subscription for
daily fitness and wellness training and monitoring.
● After 3 months, the customers may choose to
retain the plan with monthly/yearly subscription.
 GTM Strategy
5 Marketing Strategy 6 Channels
● Relies on community building of motivated ● Direct distribution: Online stores and Experience
people following similar strategy of Nike Run centers like Decathlon
Club app.
● Indirect distribution: Authorized retailers and
● Will also build ecosystem of fitness enthusiasts
resellers
and fitness coaches who can provide valuable
insights to the users about their health data.
● Also word of mouth will come into play when
teens and young adults recommend Fitbit to
elders in their family and highlight its benefits.
● Also, can follow and track fitness data of
professional athletes on a regular basis.